# Summery Pop-Up Shops This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection By Jana Pijak | Published 2015-06-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/target-x-lilly-pulitzer References: [wwd](http://wwd.com/retail-news/mass-off-price/lilly-pulitzer-for-target-pop-up-opens-in-bryant-park-10112411/slideshow/) & [target](http://www.target.com/c/lilly-pulitzer-for-target-brand-shop/-/N-4ymap) The [Target](https://www.trendhunter.com/trends/target-collection) x Lilly Pulitzer collaboration collection was pre-shopped at an exclusive Bryant Park pop-up event in New York earlier this year. Before making the line available to the masses in store and online, the affordable retailer gave guests an exclusive look at the colorful range. In addition to fashion bloggers and insiders, the guest list included celebs like Bella Thorne and Kate Bosworth among other familiar faces. Setting a vibrant tone for summer, Bryant Park's Target x Lilly Pulitzer pop-up shop featured a series of displays that featured the collection's [printed dresses, caftans and swimwear staples](https://www.trendhunter.com/trends/the-lilly-reserve-collection). In addition to these pieces, the shop also highlighted the collaboration collection's straw totes, printed scarves and even featured a home decor range that included glassware and candle holders among other fun accents. Resembling a tropical cabana, this pop-up shop left visitors with a memorable and sensory experience that stayed true to Lilly Pulitzer's signature brand vision. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Shop Experiences:** Retailers can create exclusive and immersive shopping experiences for their customers with pop-up shops. - **Collaborative Collections:** Collaborations between popular brands can create buzz and excitement among fans of both brands. - **Summer-themed Collections:** Creating collections that are aesthetically and thematically suited for summer can increase sales during the season. ### Where This Applies - **Fashion Retail:** Fashion retailers can collaborate with other brands to create exclusive collections and pop-up shops that excite and engage their customers. - **Home Decor Retail:** Home decor brands can create collections that complement their existing products and tap into seasonal aesthetics like summer themes. - **Event Planning:** Event planners can create immersive and memorable experiences through pop-up shops that can attract and engage corporate clients or the general public. ## Related on Trend Hunter - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md)