# Film-Themed Retailer Collections Target x Disney The Little Mermaid Collection Arrives This Month By Michael Hemsworth | Published 2023-05-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/target-x-disney-the-little-mermaid-collection References: [storebrands](https://storebrands.com/target-disney-launch-exclusive-little-mermaid-collection-ahead-film) & [target](https://www.target.com)  The [Target](https://www.trendhunter.com/trends/target-halloween) x [Disney](https://www.trendhunter.com/trends/pillowfort-collection) The Little Mermaid Collection has been released to offer avid fans of the upcoming film with a way to show off their pride and more. The collection includes a wide range of products like throw blankets, pillows, backpacks, toys, costumes and clothing that are all themed with the upcoming live action movie in mind. The collection is only being launched at Target both in-store and online, and features an array of products for any age range to help all children celebrate the upcoming film. Costume Designer Colleen Atwood spoke on the Target x Disney The Little Mermaid Collection saying, "Working with both Disney and Target, you’re in the hands of two amazing companies that really know how to make things happen. It’s so exciting to see the different worlds influence the designs here today." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 42% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Film-themed Retailer Collections:** Retailers partnering with film studios to create themed collections offer a unique opportunity to capitalize on the excitement and hype surrounding new movie releases. - **Targeted Marketing Through Merchandising:** Collaborations between retailers and film studios to produce themed products is a powerful way to promote an upcoming movie release and reach a wider audience, particularly in the case of highly anticipated films with a large fan base. - **Cross-industry Collaboration:** The collaboration between Disney and Target highlights the potential benefits of cross-industry partnerships as a way to create unique and innovative products that appeal to a wider range of customers beyond traditional demographic boundaries. ### Who This Affects Most - **Retail:** Retail companies can create exclusive merchandise lines in partnership with movie studios to reach a wider audience and increase sales, with the potential to capitalize on the buzz surrounding a new movie release. - **Film:** Film studios can increase their merchandise sales and create a larger fan base by collaborating with retailers to produce exclusive themed merchandise tied to an upcoming movie release. - **Fashion:** The partnership between Target and Disney in creating The Little Mermaid collection highlights how the fashion industry can benefit from cross-collaboration with other industries in creating unique and innovative products that appeal to a wide range of customers. ## Related on Trend Hunter - [Animation-Themed Decor Ranges](https://www.trendhunter.com/trends/pillowfort-collection.md) - [Promotional Film Food Products](https://www.trendhunter.com/trends/annies-homegrown-x-the-little-mermaid.md) - [Live-Action Mermaid Film Haircare](https://www.trendhunter.com/trends/the-little-mermaid-1.md) - [Expansive Cinematic Clothing Ranges](https://www.trendhunter.com/trends/primark-x-wicked.md) - [Expansive Halloween Retail Collections](https://www.trendhunter.com/trends/target-halloween.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Subtly Spooky Halloween Decor](https://www.trendhunter.com/trends/target-2025-halloween-collection.md) - [Tropical Disney Pet Collections](https://www.trendhunter.com/trends/petsmart-introduced.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md)