# Big-Box Store Rosé Target Will Begin Selling $5 Bottles of California Roots Rosé This April By Katherine Pendrill | Published 2018-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/target-will-start-selling-5-bottles-of-california-roots-ros References: [delish](https://www.delish.com/food-news/a19671652/targets-five-dollar-rose/) & [corporate.target](https://corporate.target.com/article/2018/04/california-roots-rose) With summer just around the corner, [Target](https://www.trendhunter.com/trends/the-collective-good-wine-range) has expanded its private-label wine brand to include a new [California Roots Rosé](https://www.trendhunter.com/trends/school-lunch-program). With its sweet taste and inexpensive price tag, the new rosé is an easy way for consumers to enjoy everyone's favorite summer sipper. California Roots Rosé is a pink-hued wine made from California-grown grapes and described as "summer in a bottle." According to the company, the rosé boasts notes of fresh berry and citrus, making it a refreshing summer drink option. Best of all, the vino sells for a cool $5 a pop. With a growing number of big-box stores focusing on [private label brands](https://www.trendhunter.com/trends/bee-lightly-wines), Target's successful wine lineup demonstrates that consumers are eager to find affordable alternatives to the branded products that they already enjoy. Image Credit: *Target.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Expanding Private-label Brands:** Target's success with its private-label wine brand highlights the trend of big-box stores expanding their own branded product offerings. - **Affordable Alternatives:** Consumers are seeking inexpensive options like Target's $5 California Roots Rosé as an alternative to traditional branded products. - **Growing Demand for Rosé:** The introduction of California Roots Rosé indicates the increasing popularity and demand for rosé wines among consumers. ### Industries Being Reshaped - **Retail:** Big-box retailers like Target are leveraging private-label brands to compete with traditional branded products. - **Wine and Alcohol:** The introduction of affordable wines like California Roots Rosé presents opportunities for disruptive innovation in the wine and alcohol industry. - **Food and Beverage:** With the rising demand for rosé as a popular summer drink, the food and beverage industry can explore new product offerings and marketing strategies. ## Related on Trend Hunter - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Low-Cost Private Label Wines](https://www.trendhunter.com/trends/california-heritage-collection.md) - [Value-Sized Boxed Rose Wines](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Paper-Packaged Private Label Wines](https://www.trendhunter.com/trends/the-collective-good-wine-range.md) - [Convenience Store Wine Ranges](https://www.trendhunter.com/trends/private-label-wine.md) - [Price-Marked Wine Label Launches](https://www.trendhunter.com/trends/pricemarked-wine-label.md) - [Surfing-Inspired Canadian Rosés](https://www.trendhunter.com/trends/offshore-hang-ten-ros.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md)