# Fast Food Fashion Target to Go Pop-Up Shop is like a Walk-Thru Boutique By Katherinev123 | Published 2009-12-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/target-to-go-pop-up References: [nymag](http://nymag.com/daily/fashion/2009/12/target_to-go_pop-up_shop_is_ta.html) & [thefashioninformer.typepad](http://thefashioninformer.typepad.com/informer/2009/12/target-togo-pops-up-in-new-york-.html) Walk into the [Target](https://www.trendhunter.com/trends/target-soho-store) to Go pop-up shop and you just might think you’ve walked into some Holiday-themed [McDonald](https://www.trendhunter.com/trends/graniph)’s which doesn’t sell cheeseburgers, but diffusion fashion. The holiday shop, which features some pre-launch Rodarte for Target pieces (including a few dresses and belts), is set up like a fast food counter. The 50 items available are displayed on menu-like tablets behind the counter with their prices, with some items displayed in the windows as well. The delivery of items at the Target to Go pop-up shop, however, is a bit different from a [fast food restaurant](https://www.trendhunter.com/trends/clot-and-mcdonalds). Shoppers line up to check off what they want on a clipboard, then receive the gifts—already wrapped—at the front window. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Retail:** The Target to Go pop-up shop showcases how fast food-themed retail can offer a unique and limited-time shopping experience that drives customer engagement. - **Diffusion Fashion:** Inspired by the new holiday-themed McDonald's, diffusion fashion incorporates everyday designs within a high-end brand’s collection, providing both consumers and the brand with a new market audience. - **Digital Menu Boards:** Displaying the 50 available items on menu-like tablets behind the counter makes it easier for shoppers to browse through and make purchases. Digital menu boards offer a non-intrusive way to communicate vital information and can be used in combination with self-service applications to provide personalized shopping experiences. ### Where This Applies - **Fast Food:** Fast food restaurants can offer a unique shopping experience by incorporating retail products in their establishments, hence driving innovation and substantial revenue growth. - **Retail:** Retailers can benefit by creating a unique and limited-time shopping experience that resonates with customers and drives traffic to their stores, especially during seasonal periods. - **Fashion:** Fashion brands can create a new market and increase their customer base by incorporating everyday designs within a high-end brand's collection, making fashion more accessible to a broader range of consumers. ## Related on Trend Hunter - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md)