# Shopper-Friendly Retail Stores This Target Store Design Reimagines the Shopper Experience By Laura McQuarrie | Published 2017-08-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/target-store-design References: [psfk](https://www.psfk.com/2017/08/target-tests-out-shopper-friendly-design.html) & [corporate.target](https://corporate.target.com/article/2017/08/nicollet-mall-redesign) The recently completed Target store design that can now be found at the Nicollet Mall in downtown Minneapolis boasts a refreshed look that enhances the shopper experience. The newly remodelled two-storey Target introduces the "next generation of design elements" from the discount store retailer, including a conveniently placed grab-and-go section for busy shoppers, beauty and home goods sections that look like [shop-in-shop stations boutiques](https://www.trendhunter.com/trends/ikea-shopin). The store design also introduces Target shoppers to a section called 'Made in MN' that introduces only a selection of goods that are locally sourced. The store also features [cutting-edge technology upgrades](https://www.trendhunter.com/trends/ai-powered-shopping-features), as well as upgraded merchandise displays. Like the Nicollet Mall Target store, 65 more Target retail locations are set to be redone in this style, with Target's aim being to [remodel a third of its stores](https://www.trendhunter.com/trends/moma-design-store-soho) by 2019. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Enhanced Retail Experience:** Target's refurbished store design aims to improve the shopper experience through convenient store sections and cutting-edge technology upgrades - **Shop-in-shop Boutiques:** Target's home and beauty goods sections are designed to mimic shop-in-shop boutiques, representing a disruption to traditional retail design - **Local and Sustainable Sourcing:** Target's 'Made in MN' section, featuring locally sourced goods, represents a trend towards sustainability and supporting local businesses within retail stores ### Who This Affects Most - **Retail Design:** Target's innovative store design represents a disruptive opportunity for businesses involved in retail display and layout - **Technology Upgrades:** Target's use of cutting-edge technology within its retail store design represents a disruptive opportunity for technology companies looking to partner with retailers - **Sustainable Retail:** Target's introduction of locally sourced goods and sustainable practices within its stores represents a disruptive opportunity for businesses looking to innovate within the sustainable retail industry ## Related on Trend Hunter - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Refreshed Retail Initiatives](https://www.trendhunter.com/trends/target-circle-loyalty.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Elevated In-Store Experiences](https://www.trendhunter.com/trends/bath-and-body-works-3.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md)