# Design-Forward Concept Stores Target SoHo is Immersive, Experiential and Shoppable By Laura McQuarrie | Published 2025-12-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/target-soho References: [corporate.target](https://corporate.target.com/press/release/2025/12/target-opens-target-soho-a-design-forward-shoppable-concept-store-in-soho)  Target SoHo is a new, [one-of-a-kind concept store](https://www.trendhunter.com/trends/uo-x-glendale) in NYC at 600 Broadway that elevates shopping with play, discovery and style. At this destination, there's a dynamic, continuously evolving assortment that keeps every trip feeling fresh and exciting for style-obsessed consumers. Curated By is a seasonal edit led by the Target team in partnership with NYC tastemakers, and the first one kicks off with actress and comedian Megan Stalter. The Drop @ Target SoHo shares a seasonal style rotation, while the Broadway Beauty [Bar](https://www.trendhunter.com/trends/curated-selection) also shares a rotating curation but with Target's best beauty picks. Just in time for this year's holiday season, Target SoHo also boasts a photo-worthy Gifting Gondola, featuring a convex mirror and an in-demand showcase of exclusive Target-branded merchandise. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 91% | Activity: 70% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Experiential Retail Spaces:** The rise of immersive concept stores signifies a shift towards creating engaging environments that offer consumers a sensory shopping experience. - **Dynamic Product Curation:** Continuously evolving assortments in stores satisfy the demand for fresh and exciting shopping experiences that cater to style aficionados. - **Seasonal Style Collaborations:** Partnering with local influencers and tastemakers for seasonal collections introduces exclusive and trend-setting products that captivate target demographics. ### Industries Being Reshaped - **Retail Innovation:** The transformation of traditional retail spaces into experiential destinations introduces novel ways to attract and retain customers. - **Fashion Industry:** Dynamic collaborations with celebrities and influencers bring unique and limited-time style offerings to discerning consumers. - **Beauty and Personal Care:** Rotating beauty product offerings in curated spaces target enthusiasts looking for the latest in skincare and cosmetics innovations. ## Related on Trend Hunter - [Contemporary Experiential Retail Establishments](https://www.trendhunter.com/trends/la-maison-gnrale.md) - [Enhanced Office Retail Experiences](https://www.trendhunter.com/trends/staples-canada.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Roman-Inspired Interior Designs](https://www.trendhunter.com/trends/bulgari-boutique.md) - [Spice Blend Expansions](https://www.trendhunter.com/trends/spice-company.md) - [Wearable Light Therapy](https://www.trendhunter.com/trends/move-20.md) - [Charity-Supporting Chocolate Campaigns](https://www.trendhunter.com/trends/lindt-and-nspcc.md) - [Small-Format Furniture Stores](https://www.trendhunter.com/trends/plan-and-order-point.md) - [Purposeful Museum Shopping Initiatives](https://www.trendhunter.com/trends/museum-store-sunday.md)