# Cross-Country Fashion Tours Target & Sanrio Freebies for the 50th Anniversary By Summer Luu | Published 2010-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/target-sanrio References: [freshnessmag](http://www.freshnessmag.com/2010/09/28/target-x-sanrio-holiday-2010-50th-anniversary-small-gift-mobile-tour/) & [sanrio.co.jp](http://www.sanrio.co.jp/) Target and [Sanrio](https://www.trendhunter.com/trends/sanrio-x-little-words-project) have teamed up for Sanrio's 50th anniversary and will be cross-country touring around the US to give away free stuff! Any Hello Kitty (or other [Sanrio character](https://www.trendhunter.com/trends/forever-21-and-sanrio)) lovers can add these cute accessories to their collection without so much as a dime. Wallets, chain bags, lunch boxes and tote bags are amongst the free gifts being given out to the public. Now that's a way to celebrate! **Implications** - Companies that have a devout fan following, such as Hello Kitty, do so by expanding into other industries while maintaining a focus on customer care. That being said, free giveaways of new products is a great idea as it makes existing and potential consumers feel cared for. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Cross-country Fashion Tours:** Companies can engage customers by organizing cross-country tours to give away free products, creating a sense of excitement and connection with their fan base. - **Collaborations and Anniversaries:** Brands can leverage collaborations and anniversaries to create buzz and attract new customers, as seen with Target and Sanrio's partnership for Sanrio's 50th anniversary. - **Brand Loyalty Through Customer Care:** Providing free giveaways of new products can help brands cultivate a sense of customer care and strengthen loyalty among existing and potential customers. ### Industries Being Reshaped - **Retail:** Retailers can organize cross-country tours to give away free products, enticing customers and driving foot traffic to their stores. - **Fashion and Accessories:** Fashion and accessory brands can collaborate on special occasions or anniversaries to create limited edition products and generate excitement among consumers. - **Consumer Goods:** Companies in the consumer goods industry can enhance customer loyalty by providing free giveaways of new products as a gesture of care and appreciation. ## Related on Trend Hunter - [Limited-Edition Cartoon Pop-Ups](https://www.trendhunter.com/trends/hello-kittys-50th-anniversary.md) - [Collaborative Beauty Events](https://www.trendhunter.com/trends/stoney-clover-lane-x-hello-kitty.md) - [Iconic Cat Birthday Celebrations](https://www.trendhunter.com/trends/hello-kitty-happy-50.md) - [Iconic Cartoon Bracelet Collections](https://www.trendhunter.com/trends/sanrio-x-little-words-project.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Celebratory Plush Stores](https://www.trendhunter.com/trends/buildabear-x-hello-kitty-and-friends-workshop.md) - [Character Sporty Collabs](https://www.trendhunter.com/trends/hello-kitty-x-rams.md) - [Mini Plush Accessories](https://www.trendhunter.com/trends/hello-kitty-monchhichi.md) - [Expansive QSR Toy Ranges](https://www.trendhunter.com/trends/hello-kitty-happy-meals.md)