# Low-Sugar Gummy Candy Lines Funday's Target Range Includes Five Flavors By Amy Duong | Written with AI assistance | Published 2026-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/target-range References: [stack3d](https://www.stack3d.com/2026/09/funday-american-launch-at-target)  Australian better-for-you brand Funday is bringing its signature soft gummy candies with a creamy foam layer to the US market through a Target rollout. The range was created by founder Daniel Kitay and was developed to recreate classic candy textures while keeping nutrition lean with [no added sugar or sugar alcohols](https://www.trendhunter.com/trends/fum-imports). The Target assortment includes five varieties: Strawberry & Cream, Peaches & Cream, Classic Aussie Mix, Fruity Kangaroos and Fruity Koalas. Each formula uses natural colors and flavors, delivers [prebiotic fiber](https://www.trendhunter.com/trends/wellibites) and aims for a low-calorie profile, and the candies come in multiple playful shapes and sizes that pair bold fruit notes with a whipped finish. For shoppers, Funday offers a familiar candy experience with fewer calories and added gut-friendly fiber, making indulgence feel lighter and more functional. The nearly 1,300-store Target rollout is the brand's largest international expansion to date and ups its US visibility. Image Credit: Funday ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 76% | Activity: 74% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Candy:** Confectionery brands are blending indulgent formats with benefits like prebiotic fiber, creating room for sweets that feel both playful and wellness-aligned. - **Low-sugar Indulgence:** Reduced-sugar treats that avoid sugar alcohols signal growing potential for products that preserve familiar taste and texture without traditional nutritional tradeoffs. - **Playful Better-for-you Snacks:** Whimsical shapes, creamy textures and bold fruit flavors show how health-positioned snacks can compete through fun rather than restraint. ### Where This Applies - **Confectionery:** Candy makers face new opportunities in reformulating classic products with cleaner labels, lower calories and added functional ingredients. - **Retail:** Mass retailers can accelerate discovery of emerging wellness snack brands by giving better-for-you indulgences national shelf visibility. - **Health and Wellness:** The expansion of gut-friendly ingredients into candy reflects a broader shift toward everyday products that merge enjoyment with functional nutrition. ## Related on Trend Hunter - [Sweetener-Free Gummy Candies](https://www.trendhunter.com/trends/hppy-candy.md) - [Tropical Gummy Shells](https://www.trendhunter.com/trends/gummy-shells.md) - [Fiber-Rich Low-Sugar Candies](https://www.trendhunter.com/trends/joyride-candy.md) - [Free-From Sour Candy Products](https://www.trendhunter.com/trends/sockerbit-sour-foamy-lips-skulls.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Lower-Sugar Gummies](https://www.trendhunter.com/trends/wild-thingz-share-bag.md) - [Better-For-You Gummy Candies](https://www.trendhunter.com/trends/tropical-mix-share-bags.md) - [Nostalgic Reduced Sugar Candies](https://www.trendhunter.com/trends/joyride-candies.md) - [Triple-Flavor Low-Sugar Candies](https://www.trendhunter.com/trends/pndy-tutti-frutti.md)