# Plus-Size Statement Pieces The New Target Plus-Size Line is a Step in the Right Direction By Rebecca Byers | Published 2015-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/target-plussize-line References: [corporate.target](https://corporate.target.com/article/2015/01/new-target-plus-line-ava-viv/) After a few years marked by controversial efforts and public missteps, the latest [Target](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection) plus-size line is finally giving shoppers something to celebrate. Titled AVA & VIV, the collection features a wide range of [statement pieces and everyday wardrobe essentials](https://www.trendhunter.com/trends/curve-by-the-shirt-company) that touch on fast fashion trends that are often not adequately available in plus-sizes. Launched in store in February 2015, the collection has been designed by Target's coveted design team, will be updated monthly and all pieces will be priced between a range of $10 and $80. In order to kick off the line's launch, the Target plus-size line was modeled by plus-size fashion blogging superstars Gabi Gregg (Gabi Fresh), Chastity Garner and Nicolette Mason. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Plus-size Fast Fashion:** There is an opportunity for other retailers to follow suit and create their own fast fashion lines for plus-size individuals. - **Fashion Inclusivity:** More fashion brands and retailers could prioritize inclusive sizing and designs to appeal to a wider range of consumers. - **Blogger Collaborations:** Partnering with influential bloggers in the plus-size fashion community can help brands better understand and meet the needs of this market. ### Sectors Adopting This - **Retail:** Retailers can expand their customer base and improve brand reputation by offering inclusive sizing and designs. - **Fashion:** Fashion brands and designers can enhance their creativity and innovation by designing for and collaborating with the plus-size market. - **Influencer Marketing:** Influencer marketing can improve brand awareness and build brand loyalty in the plus-size fashion community. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md)