# Supportive Ads Target Maternity Bras: Cranes By Bianca | Published 2008-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/target-maternity-bras-cranes References: [adsoftheworld](http://adsoftheworld.com/media/print/target_maternity_bras_cranes) To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this [ad campaign](https://www.trendhunter.com/trends/ikea-hides-price) for [Target](https://www.trendhunter.com/trends/pipette). The Melbourne, Australia-based advertising agency aptly titled the campaign "Cranes," as it features a woman in a white Target bra and two small, Target-branded cranes on either side, with hooks holding up the bra at various points. The tag line reads, "Target maternity bras. With built in support." **Implications** - Photographer Stuart Crossett was the lucky man who got to shot this innovative campaign. The Creative Director/Art Director Tony Leishman is the genius behind the curvy crane idea. The Target maternity bra ad will definitely attract the attention of both pregnant women and their husbands. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Supportive Maternity Bras:** Opportunity for innovative designs and technologies in maternity bras to provide optimum support for pregnant women. - **Targeted Advertising Campaigns:** Potential for creative and impactful ad campaigns that effectively showcase product features and benefits. - **Branding with Visual Metaphors:** Use of visual metaphors in branding to communicate product attributes and generate consumer interest. ### Industries Being Reshaped - **Fashion/apparel:** Opportunity for fashion brands to develop supportive and comfortable maternity wear for pregnant women. - **Advertising/marketing:** Potential for advertising agencies to create engaging campaigns for maternity products and services. - **Photography/visual Arts:** Opportunity for photographers and creative directors to come up with innovative visual concepts for advertising campaigns. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md)