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# Global Retail Fashion
Thakoon Panichgul for Target Go International

By Going Like Sixty | Published 2008-11-09 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/target-go-international-introduces-thakoon-panichgul
References: [nylonmag](http://www.nylonmag.com/?section=album&albid=90) & [pressroom.target](http://pressroom.target.com/pr/news/fashion/go-international/)

Somebody at [Target](https://www.trendhunter.com/trends/kate-spade-and-target) has a great view into the future.

Thakoon Panichgul is Michelle Obama's favorite designer and Thakoon Panichgul will launch Target's [Go International spring special collaboration](https://www.trendhunter.com/trends/target-and-champion) on Christmas Day.

The [line of pret-a-porter](https://www.trendhunter.com/trends/atelier-victorias-secret) will be in Target's sweet spot of pricing, ranging from $20 to $70 and will focus on spring. I think I see alot of Target gift cards on women's wish lists. (Photos from Thakoon's NY Fashion Week)

**Implications** - Consumers relish in having immediate and affordable access to today's popular products. Businesses that are able to offer consumers items at low-costs will see large returns in today's consumption-driven society. Consumers will likely invest in the companies able to offer the widest range of sought-after products.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 61% | Activity: 11% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Affordable Fashion:** Lower-cost fashion products are in high demand as consumers seek immediate and affordable access to popular items.
- **Collaborative Fashion:** Partnerships between high-end designers and mass retailers create unique and accessible fashion collections for consumers.
- **Seasonal Fashion:** Fashion lines that focus on specific seasons capitalize on consumer preferences and drive sales during targeted periods.

### Where This Applies

- **Retail:** Retailers that offer affordable and trendy fashion items can attract a wide range of consumers.
- **Fashion Design:** Designers and brands that collaborate with mass retailers can expand their customer base and increase brand recognition.
- **E-commerce:** Online retail platforms that offer a wide selection of sought-after and affordable fashion products have the potential to gain a large customer following.

## Related on Trend Hunter

- [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md)
- [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md)
- [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md)
- [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md)
- [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md)
- [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md)
- [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md)
- [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md)
- [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md)
