# Curbside Cafe Retail Services Target Drive Up with Starbucks Offers Drinks with Purchases By Michael Hemsworth | Published 2023-08-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/target-drive-up-with-starbucks References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2023-08-09T09%3A33%3A08) & [target](https://www.target.com)  [Target](https://www.trendhunter.com/trends/new-target-drive-up) Drive Up with [Starbucks](https://www.trendhunter.com/trends/target-2) is an upcoming feature for customers to take advantage of when placing an order through the retailer as a way to increase efficiency. The new curbside pickup feature will be available to Target shoppers who use the Drive Up service and will come up as a prompt when they say they are en route. Shoppers can then place an order for their [favorite Starbucks products](https://www.trendhunter.com/trends/starbucks-x-target), which will be available upon arrival for them to get hand-delivered to their car when pulling up. The Target Drive Up with Starbucks service is being rolled out to more than 1,700 locations in the US this summer and fall thanks to a successful pilot project. The service builds on the continued popularity of curbside pickup. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 42% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Curbside Pickup:** The Target Drive Up with Starbucks service is a prime example of the growing trend of curbside pickup in retail. - **Efficiency Enhancements:** Target Drive Up with Starbucks shows how retailers are leveraging technology to streamline operations and improve efficiency. - **Integration of Partnerships:** The partnership between Target and Starbucks demonstrates the trend of retailers collaborating with established brands to offer enhanced services to customers. ### Who This Affects Most - **Retail:** Target Drive Up with Starbucks is a retail innovation that showcases the importance of adapting to changing consumer preferences. - **Food and Beverage:** The integration of Starbucks products within Target Drive Up highlights the potential for cross-industry collaborations in the food and beverage sector. - **Technology:** The implementation of the curbside pickup feature in Target Drive Up with Starbucks demonstrates the role of technology in reshaping customer experiences in the retail industry. ## Related on Trend Hunter - [Curbside Cafe Delivery Services](https://www.trendhunter.com/trends/target-2.md) - [Expanded Curbside Retailer Options](https://www.trendhunter.com/trends/new-target-drive-up.md) - [Car-Connected Retail Services](https://www.trendhunter.com/trends/target-drive-up-and-order-pickup.md) - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Convenient Order-Ahead Coffee Shops](https://www.trendhunter.com/trends/starbucks-pickup-with-amazon-go.md) - [Nationwide Cafe Deliveries](https://www.trendhunter.com/trends/doordash-and-starbucks.md) - [Drive-Thru Coffee Bars](https://www.trendhunter.com/trends/black-rock-coffee-bar.md) - [Same-Day Delivery Service Updates](https://www.trendhunter.com/trends/pickup-and-delivery-orders.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md)