# Manhattan Pop-Up Shops Target Bullseye Bodegas By Cecilia Biemann | Published 2008-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/target-designer-bargains-four-pop-up-bullseye-bodega-shops-in-manhattan References: [marktd](http://www.marktd.com/2008/09/bullseye-bodegas-target-markets-good-design-at-low-prices.html) [Target](https://www.trendhunter.com/trends/target-soho-store) brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over the past four days. The [bodega theme](https://www.trendhunter.com/trends/taste-the-aloha-experience) is one that almost all [New Yorker](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew)’s can identify with, as these small, un-glamourous grocery stores are all over the city, stocking all the essentials. The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion, accessories, beauty and home products, with an average price of around $25. Inside Target’’s unique Bullseye Bodegas, the beauty and home products were displayed in actual deli cases. A collection of Anya Hindmarch’’s handbags were previewed at the Bodegas ahead of their official launch at Target stores later this season. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pop-up Shop Advertising:** An opportunity for businesses to create temporary retail spaces to market to a specific audience. - **High-end Discount Collaborations:** Partnerships between designers and retailers allow for the creation of affordable, designer goods for consumers. - **Innovative Retail Display:** By repurposing everyday objects, stores can create an immersive shopping experience for customers. ### Industries Being Reshaped - **Retail Industry:** Pop-up shops offer a low-risk opportunity for retailers to test new product lines and reach new customer segments. - **Fashion Industry:** Collaborations between fashion designers and retailers offer an opportunity to create unique products and reach a broader customer base. - **Marketing Industry:** Innovative retail display concepts allow marketers to create immersive experiences that resonate with consumers and increase brand awareness. ## Related on Trend Hunter - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Sensory Supermarket Pop-Ups](https://www.trendhunter.com/trends/a-very-aldi-holiday.md)