# Surreal Technicolour Ads Dreamscape in Target's Colour Campaign is Bright and Beautiful By Susan Read | Published 2009-08-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/target-colour References: [stylepantry](http://stylepantry.com/2009/08/10/target-color-campaign/) & [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/target-stores-every-colour-you-can-dream-560441/) “Every colour you can dream.” These are the playful words that punctuate the new [Target](https://www.trendhunter.com/trends/kate-spade-and-target) Colour Campaign that has been launched out of Australia. Sydney-based director Dael Oates has created a surreal dreamscape of colour that follows a young woman through the many shades of her imagination. This video is a beautiful and fun look at the ways in which [colour, design, and art](https://www.trendhunter.com/trends/3d-billboards) can express our brightest hopes, as well as our darkest moments. Using low-fi stop-animation, Oates transforms images of colour before our very eyes. The [ad campaign](https://www.trendhunter.com/trends/gap-and-parker-posey) may be selling clothing, but it has tapped into the very powerful element of colour. I don’t know if I want to go shopping, or wrap myself in rainbow blankets and go dancing on the moon. Maybe we can do both. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Colourful Advertising:** Disruptive innovation opportunity: Develop interactive, immersive ads that utilize vibrant colors to capture consumer attention and create memorable brand experiences. - **Art-inspired Marketing:** Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning campaigns that showcase creativity and evoke emotions. - **Stop-animation Techniques:** Disruptive innovation opportunity: Incorporate stop-animation techniques in advertising to provide a unique and captivating storytelling approach that resonates with audiences. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate colorful and imaginative imagery into online shopping experiences to enhance engagement and drive sales. - **Entertainment:** Disruptive innovation opportunity: Utilize vibrant colors and art-inspired visuals in movie trailers and promotional materials to create anticipation and attract audiences. - **Advertising and Marketing:** Disruptive innovation opportunity: Explore unconventional and visually captivating advertising methods to stand out in a crowded marketplace and create strong brand connections. ## Related on Trend Hunter - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Visual Discovery Campaigns](https://www.trendhunter.com/trends/pinterest-autumnwinter.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)