# Minimalist Timepieces The Target Clock by Simon Lumb Uses a Graphic, Not Numbers By Marissa Brassfield | Published 2009-10-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/target-clock-by-simon-lumb References: [yatzer](http://www.yatzer.com/1948_target_clock_by_simon_lumb) & [simonlumb.de](http://www.simonlumb.de/index.html) I love timepieces that take a creative twist, and this Target Clock by Simon Lumb does so in spades. Instead of numbers and hands, this clock uses a moving graphic to help you tell the time from afar. The [minimalist aesthetic](https://www.trendhunter.com/trends/cast-concept) of the Target Clock by Simon Lumb and its black-and-white design make it a perfect fit for any [modern home](https://www.trendhunter.com/trends/corner-clock), but it’d particularly be appropriate for those who value aesthetically-pleasing interior design in general. According to Yatzer, Simon Lumb will be showing his Target Clock at Blickfang in Vienna from October 16-18. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 39% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Timepieces:** Innovative timepieces that use minimalistic design elements to display time and add aesthetic appeal to modern spaces. - **Graphic Clocks:** Moving graphics are replacing traditional clock mechanisms in the design of modern clocks. - **Aesthetically-pleasing Interior Design:** Interior design is being revolutionized by the addition of unique minimalist timepieces that add visual appeal to modern homes. ### Industries Being Reshaped - **Home Decor:** Home decor companies can incorporate minimalist timepieces into their design portfolios to meet the growing demand for aesthetically-pleasing products. - **Clock Manufacturing:** The clock-making industry can innovate by incorporating minimalistic design elements and moving graphics into their products, appealing to consumers who value unique designs. - **Art Exhibitions:** Art exhibitions can showcase designers like Simon Lumb who are revolutionizing timepiece design with their creative minimalist clocks. ## Related on Trend Hunter - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md) - [Minimal Dynamic Desk Clocks](https://www.trendhunter.com/trends/wooden-desk-clock.md) - [Minimal Sleek Rubberized Clocks](https://www.trendhunter.com/trends/flip-alarm-clock.md) - [Tranquil Asymmetrical Wall Clocks](https://www.trendhunter.com/trends/wooj-design-masuno-clock.md)