# Customizable Retail Gifts Shapeways x Target's 3D-Printed Gifts Provide Personalization By Laura McQuarrie | Published 2015-01-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/target-3d-printed References: [3dprintingindustry](http://3dprintingindustry.com/2014/11/04/giant-retailer-target-partners-shapeways-customized-holiday-gifts/) & [shapeways](http://www.shapeways.com/target) No matter the season, people are always looking for [unique gifts to give](https://www.trendhunter.com/trends/perfect-gifts)—to satisfy this need, Shapeways teamed up with [Target](https://www.trendhunter.com/trends/ai-powered-shopping-features) for the creation of a Targed 3D-Printed collection of items. Items in the Target Shapeways Shop included small trinkets like charms, keychain accessories, pendants, as well as a few ornaments that could be [customized for the holiday season](https://www.trendhunter.com/trends/petinspired-ornament) with material, color choice or a special engraving. These items ship free in the US and are priced on the site from about $7.99 and up, making it super accessible to get your hands on a 3D-printed item. The 3D-printed bases were developed by Target's own designers using the Shapeways ShapeJS tools, letting consumers put the finishing touches on their personalized products. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Retail Gifts:** The trend of offering customizable retail gifts allows consumers to create unique and personalized products. - **Collaboration Between Retailers and 3D Printing Companies:** The trend of retailers partnering with 3D printing companies provides a platform for creating custom-designed products. - **Accessible 3d-printed Items:** The trend of offering affordable 3D-printed products makes the technology more accessible to a wider range of consumers. ### Sectors Adopting This - **E-commerce:** The e-commerce industry can leverage the trend of personalized retail gifts to attract customers and offer unique shopping experiences. - **3D Printing:** The 3D printing industry can benefit from collaborations with retailers by expanding their customer base and showcasing the versatility of their technology. - **Retail:** The retail industry can tap into the market for accessible 3D-printed items to provide customers with innovative and personalized product options. ## Related on Trend Hunter - [AI-Powered Shopping Features](https://www.trendhunter.com/trends/ai-powered-shopping-features.md) - [Customizable Ring Print Kits](https://www.trendhunter.com/trends/signet-print-kit.md) - [3D Printed Décor Collections](https://www.trendhunter.com/trends/ikea-flamtrad.md) - [Christmas Shopping Centers](https://www.trendhunter.com/trends/holiday-gift-centre.md) - [Accessible Seasonal Celebration Products](https://www.trendhunter.com/trends/target-holiday-products.md) - [Customizable Charm Collections](https://www.trendhunter.com/trends/rembrandt-charms.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Giftable Customized Figurines](https://www.trendhunter.com/trends/pop-yourself-funko.md)