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# Tattooed Magazines
Tare Lugnt Releases Its Third Issue Via Permanent Ink

By Marissa Brassfield | Published 2009-03-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tare-lugnt-tattoo-magazine
References: [neatorama](http://www.neatorama.com/2009/03/25/magazine-released-as-tattoo/) & [psfk](http://www.psfk.com/2009/03/swedish-magazine-is-published-as-a-tattoo.html)

Swedish body modification magazine [Tare Lugnt](http://www.tarelugnt.se/) has found a curious way to increase readership--they've released their third issue via a permanent tattoo all over someone's body.

You can check out the whole process in the video above; it's quite unsettling for fans of [traditional printed magazines](https://www.trendhunter.com/trends/lego-and-wallpaper), but perhaps perfect for a magazine about body modification.

**Implications** - In a world where people are trying to stray away from the mainstream society, finding bizarre ways to present content will give companies a leg above the competition. When catering to a niche market, it's especially important to find out what sets them apart from the rest. This will allow for the creation of exciting ways to really incorporate their unique preferences.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 55% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Tattooed Magazines:** Tare Lugnt releases its third issue via permanent ink creating a novel approach to printed material.
- **Body Modification Marketing:** Catering to niche markets with specific preferences allow for creative presentation of products.
- **Bizarre Content Presentation:** Innovative ways of presenting content sets companies apart from the competition.

### Where This Applies

- **Publishing:** Incorporating innovative presentation styles attracts a niche market of readers.
- **Body Modification:** Blending publications with body modification creates a previously untapped market.
- **Marketing:** Creating a novel approach to presentation sets businesses apart from their competitors.

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