# Convenience Store Food Security Campaigns Tara's Londis is Giving Away Lunch to Children in Need By Grace Mahas | Published 2020-10-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/taras-londis References: [talkingretail](https://www.talkingretail.com/news/industry-news/convenience-retailers-step-into-free-meals-row-with-supportfor-local-school-children-26-10-2020/?ggdsegs) & [facebook](https://www.facebook.com/taraslondis/videos/366256604654294) Tara's Londis, a [convenience store](https://www.trendhunter.com/trends/storrd) in High Wycombe, Buckinghamshire, is providing [free lunch for school children](https://www.trendhunter.com/trends/holidays-without-hunger) accompanied by a parent, including a sandwich, drink, and snack. The initiative stems from a recent announcement that state-provided [meal vouchers](https://www.trendhunter.com/trends/feed-the-family-for-a-fiver-campaign) will not continue throughout the entire holiday period. Raaj Chandarana, the owner of Tara's Londis, took to social media to tell the community about the new initiative. He stated: “We have been serving you guys for 23 years and a lot of the conversations I’ve had with you in recent months tell me that this is really a difficult time, but you are also a little bit nervous to ask for help. Don’t suffer in silence. If we can’t feed you after 23 years, we’re not doing our job properly.” Image Credit: Tara's Londis ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Food Security Initiatives:** Convenience stores and other food establishments are implementing food security initiatives to provide free meals to children in need during holidays. - **Community-driven Support:** Businesses are using social media platforms to connect with their local community and offer assistance during difficult times. - **Extended Social Responsibility:** Businesses are taking on social responsibility and filling gaps left by government programs to support vulnerable populations. ### Where This Applies - **Convenience Stores:** Convenience stores are redefining their role by addressing food security issues and offering free meals to children and families in need. - **Food Service:** The food service industry has an opportunity to get involved by implementing their own food security initiatives to support communities in need. - **Social Media Marketing:** Companies can leverage social media platforms to connect with their audience and promote community-driven support initiatives, creating a positive brand image and fostering customer loyalty. ## Related on Trend Hunter - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Branded Food Insecurity Initiatives](https://www.trendhunter.com/trends/never-miss-lunch.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Supermarket Charity Partnerships](https://www.trendhunter.com/trends/aldi-uk-and-neighbourly.md) - [Adult Breakfast Clubs](https://www.trendhunter.com/trends/breakfast-club-for-adults.md) - [Complimentary Fruit Grocer Campaigns](https://www.trendhunter.com/trends/tesco-less-to-pay-for-5aday.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Functional Nutrition Convenience Stores](https://www.trendhunter.com/trends/storrd.md)