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# Tarantula-Topped Burgers
The Tarantula Burger is Part of This Restaurant's Exotic Meat Month Promo

By Katherine Pendrill | Published 2018-04-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tarantula-burger
References: [thedailymeal](https://www.thedailymeal.com/tarantula-burger-bull-city-north-carolina/41418) & [bullcityburgerandbrewery](http://www.bullcityburgerandbrewery.com/exotic-meat-month.html)

With consumers becoming more and more adventurous when it comes to food, one North Carolina restaurant has upped the ante with a eight-legged creation called the 'Tarantula Burger.' Created as part of the restaurant's Exotic Meat Month promotion, the new burger is definitely not arachnophobe-friendly.

The Tarantula Burger is a jaw-dropping new burger created by North Carolina's [Bull City Burger and Brewery](https://www.trendhunter.com/trends/fake-burger-1). Just as the name suggests, the burger features a beef patty topped with a slice of Gruyere cheese, [spicy sauce](https://www.trendhunter.com/trends/big-bangin-burger), and a entire oven-roasted zebra tarantula. The restaurant only has 18 tarantulas to serve, so a lottery has been set up to give consumers a chance to try the eight-legged dish. Those who can finish the entire thing will receive a special T-shirt that proves they survived the 'Tarantula Challenge.'

Image Credit: *Bull City Burger and Brewery.*

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 73% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Exotic Meat:** The trend of incorporating unconventional meats into food products creates opportunities for innovative menu offerings and unique dining experiences.
- **Adventurous Eating:** The growing consumer interest in trying bold and unusual food items opens up possibilities for businesses to cater to this niche market with daring and unconventional menu items.
- **Limited-time Promotions:** The use of limited-time promotions, such as Exotic Meat Month, can create excitement, generate buzz, and attract new customers to a business.

### Sectors Adopting This

- **Restaurant and Food Service:** Restaurants have an opportunity to attract customers and differentiate themselves by offering unique and adventurous food options like the Tarantula Burger.
- **Food Retail:** Food retailers can explore partnerships with restaurants or specialty suppliers to incorporate exotic meat products into their offerings, capitalizing on the growing demand for adventurous eating.
- **Promotions and Marketing:** Companies specializing in promotions and marketing can help businesses design and execute attention-grabbing limited-time promotions like Exotic Meat Month to generate excitement and increase customer engagement.

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