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# Ingenious Educational Restaurants
The Taranta Restaurant Stamps Squid Ink QR Codes On its Plates

By Rahul Kalvapalle | Published 2014-07-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/taranta
References: [zagat](http://www.zagat.com/b/innovative-restaurants-in-10-u.s.-cities) & [tarantarist](http://www.tarantarist.com/)

Taranta is a Boston restaurant that aims to offer customers more than just a high-quality brick-and-mortar dining experience -- it also aims to educate customers on pretty much every possible aspect of the food that they're eating so they can get more out of the experience than just a single delicious meal.

The Peruvian-Italian restaurant, located in the North End of Boston, does this in a most ingenious and unusual manner -- by stamping [QR codes on plates](https://www.trendhunter.com/trends/iqrcode) using squid ink. Diners can use their smartphone QR code readers to scan the inky code to access a world of [interesting information](https://www.trendhunter.com/trends/packaging-initiative-in-singapore).

Diners can read about the [ingredients' sourcing](https://www.trendhunter.com/trends/smartlinks), try their hand at its recipe and learn about related sustainability issues.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 75% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Educational Dining:** Incorporate educational elements into the dining experience to provide customers with a deeper understanding of the food they are eating.
- **QR Code Integration:** Utilize QR codes to provide convenient access to additional information about the food and its sourcing.
- **Sustainability Awareness:** Highlight sustainability issues related to the ingredients used in the dishes to raise customers' awareness and promote eco-friendly practices.

### Sectors Adopting This

- **Restaurant:** Restaurants can embrace educational dining experiences and implement QR code integration to enhance customer engagement and satisfaction.
- **Mobile Technology:** The use of QR codes on plates presents opportunities for mobile technology providers to develop innovative solutions that enhance the dining experience.
- **Sustainable Food:** The incorporation of sustainability awareness in restaurants creates opportunities for the growth of the sustainable food industry and the promotion of eco-friendly practices.

## Related on Trend Hunter

- [QR Menu Solutions](https://www.trendhunter.com/trends/dishtup.md)
- [Interactive Digital Menus](https://www.trendhunter.com/trends/tabmeal.md)
- [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md)
- [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md)
- [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md)
- [Transparent Cannabis QR Codes](https://www.trendhunter.com/trends/veritas-fine-cannabis.md)
- [Immersive Restaurant Rewards App](https://www.trendhunter.com/trends/bella-italia-1.md)
- [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses.md)
- [Amusement Park QR Readers](https://www.trendhunter.com/trends/intercard.md)
