# Ghostly Glass-Wearing Photography Tara O'Hehir Helps Sell Frames with Phantom-Like Subjects By Jason Soy | Published 2012-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tara-ohehir References: [designcollector.net](http://designcollector.net/fritz-frames-by-tara-ohehir/) & [behance.net](http://www.behance.net/gallery/Fritz-Frames/3260725) Tara O’Hehir, a London, UK-based photographer, has found the perfect way to accentuate the look of glasses on a human face; she’s eliminated the rest of the person, leaving behind only the eyes, noses and mouths of her subjects. The results are photos of [phantom-like people](https://www.trendhunter.com/trends/phantom-journey) wearing [stylish frames](https://www.trendhunter.com/trends/specsavers-eyewear) that just seem to pop right off the screen. It’s such a simplistic, yet effective way of directing people’s attention to the product being sold, which in this case is Fritz Frames’ hand-crafted [timber glass frames](https://www.trendhunter.com/trends/gentle-monster-7). The manner in which Tara O’Hehir has manipulated her photos makes it appear as though a talented artist rendered each face using a pencil. In certain pictures, the cheeks of her subjects seem to fade effortlessly into the background, amplifying the ghostly effect of her images. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Phantom-like Photography:** Opportunity for photographers to explore minimalist and mysterious subject matter, catering to a growing interest in the surreal and ethereal. - **Minimalistic Product Photography:** Opportunity for e-commerce retailers to showcase their products in a simple and impactful way, drawing attention to key features. - **Simplistic Advertising Imagery:** Opportunity for advertisers to create visually striking ads by focusing on a single aspect of their product or service, and allowing it to take center stage. ### Where This Applies - **Eyewear:** The unique framing technique used in photography can be utilized by eyewear retailers to create captivating marketing and advertising imagery. - **Art and Photography:** The ethereal, minimalist approach to photography used in this example presents an opportunity for the art and photography industry to explore new directions in creating impactful visuals. - **E-commerce:** The minimalist style of photography exhibited in this example can be applied to product photography, making it an ideal opportunity for e-commerce businesses looking to showcase their products in a clean and concise manner. ## Related on Trend Hunter - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [Cylindrical Glass Photo Frames](https://www.trendhunter.com/trends/filigree-series.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Haute Hinge-Free Eyewear](https://www.trendhunter.com/trends/tangled-eyewear.md)