# Morbid Madame Paintings Tara McPherson ‘Somewhere Under the Rainbow' Collection By Sophia Pelka | Published 2012-03-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tara-mcpherson References: [taramcpherson](http://www.taramcpherson.com/info/bio) & [thecottoncandymachine](http://www.thecottoncandymachine.com/store/) The Tara McPherson ‘Somewhere Under the Rainbow’ collection is whimsically dark, incorporating modern printing techniques with retro-inspired illustration. Each subject is sickly sweet with a razor-sharp edge, exuding blatant innocence and an eerie sense of wisdom. McPherson includes pretty pouts with rainbow-hued hair and Kiss-inspired face paint. With honey-dripping colors and details such as skulls, balloons and girl scout sashes, this collection of serigraphs is for any good girl gone evil. Tara McPherson is a New York-based artist. She has worked in collaboration with major bands, such as Beck, Modest Mouse and the Melvins. Beyond illustration, she also works with paint, comic graphics and art toys. She has made contributions to [Kidrobot](https://www.trendhunter.com/trends/kidrobot-2), [Dark Horse](https://www.trendhunter.com/trends/prince-dark-horse) and Toy2R. Throughout college, McPherson interned at [Rough Draft Studios](https://www.trendhunter.com/trends/rough-timba-tripi-for-lavvu), working on ‘Futurama.’ ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 73% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Dark Art:** There is a disruptive innovation opportunity in creating a platform that connects artists specializing in whimsically dark art with a wider audience. - **Modern Retro Illustration:** A disruptive innovation opportunity lies in developing a digital platform that brings together artists who utilize modern printing techniques with retro-inspired illustration. - **Collaboration with Music Industry:** There is an opportunity for disruptive innovation in creating a platform that facilitates collaborations between artists like Tara McPherson and musicians, allowing them to create unique and immersive experiences for their audience. ### Sectors Adopting This - **Art Marketplaces:** Disruptive innovation can be explored within art marketplaces where artists like Tara McPherson can connect with buyers directly and showcase their work. - **Digital Printing Technology:** The digital printing industry can explore disruptive innovation by developing advanced printing techniques that cater to the specific needs of artists working with whimsically dark art. - **Entertainment Collaborations:** There is potential for disruptive innovation in the entertainment industry by creating platforms that facilitate collaborations between artists, musicians, and other creatives, enabling unique and engaging experiences for consumers. ## Related on Trend Hunter - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Pop Art Skateboard Capsules](https://www.trendhunter.com/trends/the-skateroom-1.md) - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [Character Crossover Figures](https://www.trendhunter.com/trends/skullpanda-x-sanrio.md) - [Surreal Art Exhibitions](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery.md)