# Neon Beauty Photoshoots Tara by 35mm Fashion Photography is Made Up with Bright Pink Eyeshadow By Meghan Young | Published 2013-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tara-by-35mm-fashion-photography References: [fashionising](http://www.fashionising.com/pictures/b--sweet-and-natural-delight-51437.html) & [35mmfashionphotography.4ormat](http://35mmfashionphotography.4ormat.com/) Many may assume that neon makeup in any form will be too much for everyday excursions, but the photoshoot starring Debut model Tara by 35mm Fashion Photography demonstrates otherwise. The looks might be bold and youthful, but there is still a natural appeal to them. This is due in large part to the subtly of everything else except for the eyes and nails. Tara by 35mm Fashion Photography, a studio founded by photographers Lyndel Yeo and Daniel Jackson and based in both Melbourne and Sydney, went under the brush of expert makeup artist Caroline Massola. She came away with [bright pink eyes](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) and nude lips. The [neon yellow and purple manicure](https://www.trendhunter.com/trends/1906a-neon-pack) rounds out the [edgy choice of eyeshadow](https://www.trendhunter.com/trends/barry-m-beauty) in a fun manner. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Neon Makeup Trend:** Opportunity for beauty companies to create neon makeup products that are wearable for everyday occasions. - **Youthful Bold Makeup Trend:** Opportunity for makeup companies to cater to the younger demographic with bold, statement makeup products. - **Subtle Complimentary Makeup Trend:** Opportunity for makeup artists to incorporate subtle makeup choices while still making a statement with bold eye and nail choices. ### Industries Being Reshaped - **Beauty Industry:** Opportunity for beauty companies to create and market neon makeup products that cater to a wider audience. - **Fashion Industry:** Opportunity for fashion brands to collaborate with makeup companies to showcase a bold and youthful look on the runway. - **Photography Industry:** Opportunity for photography studios to create unique editorial photoshoots that feature a bold and statement makeup look. ## Related on Trend Hunter - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md)