# Creepy Mannequin-Like Shoots This Tar Magazine No 9 Editorial Looks Like the Set of a Scary Movie By Leslie Chen | Published 2013-07-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tar-magazine-no-9 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/07/alexandra-tretter-by-jean-françois-lepage-for-tar-magazine-no9-editorial.html) & [tar-magazine](http://tar-magazine.com/) The Tar Magazine No 9 editorial is a creepy compilation of images that look like they could have come straight from a [horror film](https://www.trendhunter.com/trends/scary-good-campaign). Shot by photographer Jean-François Lepage, the photo shoot is set in a [retro house](https://www.trendhunter.com/trends/paranoid-fw25) that looks as if it hasn't been lived in for some time. Half of the images are bathed in a fluorescent blue light while the other half is set in black and white, giving the entire editorial a spine-chilling feel. Alexandra Tretter's pale skin and stick straight poses make her look like a [mannequin](https://www.trendhunter.com/trends/urban-decay-x-m3gan) more than a flesh and blood model. Although the overall look of the shoot is dimly lit and muted, Alexandra wears some bright pieces like yellow and red dresses. Take a look at the Tar Magazine No 9 photo series to see style combined with a bit of scary. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Scary Fashion Photography:** Opportunity for fashion photographers to create eerie and unsettling visuals in their shoots. - **Retro Horror Aesthetic:** Chance for designers and filmmakers to incorporate vintage horror elements into their projects. - **Mannequin-like Models:** Potential for fashion brands to experiment with unconventional models who resemble mannequins or dolls. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity for photographers to push creative boundaries and elicit emotional responses. - **Design and Film:** Opportunity for creative professionals to explore the intersection of retro aesthetics and horror themes in their work. - **Fashion Retail:** Potential for brands to challenge traditional beauty standards and embrace unconventional models in their campaigns. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Sculpturally Formed Jewelry Collections](https://www.trendhunter.com/trends/cyber-zombie.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)