# Decluttering Toy Initiatives Mattel's #TaptoRebox Initiative Recovers & Reuses Pre-Loved Toys By Laura McQuarrie | Published 2022-01-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/taptorebox References: [toyworldmag](https://toyworldmag.co.uk/mattel-launches-taptorebox-to-recover-and-reuse-old-toys/)  With the start of a brand new year, people are eager to start new beginnings and the #TaptoRebox initiative from [Mattel](https://www.trendhunter.com/trends/aienhanced-play-experiences) helps family households start fresh. After launching its [toy takeback program](https://www.trendhunter.com/trends/lovevery-preloved), Mattel Playback, Mattel is kicking off an initiative that will help kids and parents declutter and live more sustainably. #TaptoRebox helps to recover and reuse materials from old Mattel toys and it supports the company's goal of achieving 100% [recycled, recyclable or bio-based plastic materials](https://www.trendhunter.com/trends/debatin) across all products and packaging by 2030. For this initative, Mattel is teaming up with Kate Ibbotson, a professional declutterer, life coach, and the founder of the organizational service A Tidy Mind to provide decluttering, donating and recycling tips to parents in the UK. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainability-driven Toy Recycling:** Promoting toy recycling initiatives and social responsibility through sustainability practices. - **Decluttering Services:** Offering professional decluttering services to encourage environmentally conscious behaviors. - **Circular Economy for Toy Manufacturers:** Creating a closed-loop system for toy materials that promotes sustainability and reduces environmental waste. ### Industries Being Reshaped - **Toy Manufacturing:** Opportunity to shift towards closed-loop systems and promote sustainability in production processes. - **Decluttering Services:** Opportunity to partner with toy companies on recycling and waste reduction initiatives, while providing a value-add service for clients. - **Sustainable Packaging:** Opportunity to collaborate with toy companies in developing recyclable, eco-friendly packaging materials to reduce environmental impact. ## Related on Trend Hunter - [Certified Carbon-Neutral Toys](https://www.trendhunter.com/trends/mega-bloks-green-town.md) - [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md) - [E-Waste Take-Back Boxes](https://www.trendhunter.com/trends/tech-take-back-box.md) - [Lost Toy Retailer Initiatives](https://www.trendhunter.com/trends/toy-recovery-service.md) - [Eco-Friendly Surprise Toys](https://www.trendhunter.com/trends/lol-surprise-dolls.md) - [Recycled Maritime Waste Toys](https://www.trendhunter.com/trends/dantoys-blue-marine-toys.md) - [Eco Paper Crafting Toys](https://www.trendhunter.com/trends/paper-fx.md) - [Plastic Intervention Programs](https://www.trendhunter.com/trends/plastic-intervention.md) - [Toy-Specific Storage Systems](https://www.trendhunter.com/trends/step2.md)