# Real-Time Market Research Platforms TapResearch Launches Market Intelligence Solutions™ for Brands By Niko Pajkovic | Published 2022-02-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tapresearch References: [businesswire](https://www.businesswire.com/news/home/20220208005055/en/TapResearch-Launches-Market-Intelligence-Solutions%E2%84%A2-Powering-Actionable-Real-Time-Insights-for-Global-Brands/?feedref=JjAwJuNHiystnCoBq_hl-fLcmYSZsqlD_XPbplM8Ta6D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5iej_DoWrIhfD31cAxcB60aE) & [tapresearch](https://www.tapresearch.com/)  Market intelligence provider TapResearch has announced the launch of its new Market Intelligence Solutions™ platform, which includes its Brand Insights and Market Insights tools. The new platform was designed to enable researchers and marketers to [survey their target audiences](https://www.trendhunter.com/trends/ai-survey-tool) and receive [real-time feedback](https://www.trendhunter.com/trends/reflectio) regarding their consumers' behaviors towards their brand. “We are thrilled to introduce our new real-time insights solutions that make it ten times easier for brands to inform their decisions with insights directly from their target market," said TapResearch’s CEO Aaron Platshon. According to a recent press release, the platform has already been adopted by several prominent brands. For example, King’s Hawaiian uses TapResearch's Market Intelligence Solutions to receive a full-funnel report on data sources including sales data, marketing spend, and brand health tracking. Image Credit: TapResearch ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 29% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Real-time Market Research:** Real-time market research platforms are disrupting traditional research methods and providing brands with instant feedback from their target audience. - **Market Intelligence Solutions:** The development of market intelligence solutions is enabling brands to make informed decisions by providing them with insights directly from their target market. - **Brand and Market Insights:** The integration of brand and market insights tools is giving researchers and marketers a holistic view of their target audience and allowing them to adapt their strategies accordingly. ### Industries Being Reshaped - **Market Research:** Real-time market research platforms are disrupting the traditional market research industry and providing brands with innovative solutions for gathering consumer insights. - **Marketing and Advertising:** The development of market intelligence solutions is giving marketers and advertisers the ability to better understand their target audience and create more effective campaigns. - **Consumer Goods:** By providing real-time insights on consumer behaviors towards their brands, market intelligence solutions are helping consumer goods companies make more informed decisions about their products and marketing strategies. ## Related on Trend Hunter - [AI Research Platforms](https://www.trendhunter.com/trends/pulsesurveysai.md) - [AI Market Research](https://www.trendhunter.com/trends/rocktangle.md) - [Consumer Insight Engines](https://www.trendhunter.com/trends/buzzabout.md) - [Influencer-Driven Consumer Insight Tools](https://www.trendhunter.com/trends/Brilli.md) - [Privacy-First Market Research Tools](https://www.trendhunter.com/trends/tiki.md) - [AI Market Research](https://www.trendhunter.com/trends/marketmap.md) - [AI Survey Solutions](https://www.trendhunter.com/trends/ai-survey.md) - [Purpose-Built Intelligence Platforms](https://www.trendhunter.com/trends/shoptelligence.md) - [AI Market Insights](https://www.trendhunter.com/trends/ideaape.md)