# Low-Calorie Cognitive Beverages TapouT Cognitive Energy is Sparkling and Antioxidant-Packed By Laura McQuarrie | Published 2023-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tapout-cognitive-energy References: [finance.yahoo](https://finance.yahoo.com/news/tapout-launches-sparkling-cognitive-energy-131500424.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAI440rQ2l14qO6_5juXX7Fw4jZPHz-jGYrFuVjX2IEsDSXRUs2x0jivI6IzozvmL3rZhgmDZpai1cq3pkms1Osy9VHFvvQHbQcxVdMuALc5kDSV13PtWEl3MXl_TYSL1xQQcgv3Uu_K3dGVciTRun8LHgdEjOlCBWtyEyvr0HQ_r) & [tapout](https://tapout.com/drinks)  TapouT Cognitive Energy is a new sparkling 10-calorie beverage that provides a sustained energy boost, plus [mental clarity and focus support](https://www.trendhunter.com/trends/goodrays-refocus). In crowd-pleasing flavors like Cherry Lemonade, Orange and Peach Mango, this canned beverage also packs antioxidants, natural caffeine and no sugar or artificial colors. This sparkling beverage offers a different way for active individuals to fine-tune their focus and energy when they need a boost. Robert Nistico, Chief Executive Officer of [Splash Beverage Group](https://www.trendhunter.com/trends/sparkling-energy-drinks), says, “We believe the product will resonate well with today’s consumers looking for a healthier and more effective way to boost their performance, no matter what their game." Notably, TapouT Cognitive Energy was developed with Drew Brees, the legendary [NFL](https://www.trendhunter.com/trends/nootropic-drinks) quarterback and TapouT investor, as well as performance-nutritionist Sanjeev Javia. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 94% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cognitive Beverages:** Opportunity for disruptive innovation in the beverage industry by introducing low-calorie, sparkling drinks that offer mental clarity and focus support. - **Sustained Energy Boost:** Opportunity for disruptive innovation in the energy drink market by creating beverages that provide sustained energy without artificial colors or sugar. - **Healthier Performance Drinks:** Opportunity for disruptive innovation in the fitness and sports nutrition industry by developing beverages that offer natural caffeine, antioxidants, and no sugar. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Introduce low-calorie, sparkling cognitive beverages that provide mental clarity and focus support. - **Energy Drink Market:** Disruptive innovation opportunity: Create energy drinks that offer sustained energy, no artificial colors, and no sugar to cater to health-conscious consumers. - **Fitness and Sports Nutrition Industry:** Disruptive innovation opportunity: Develop healthier performance drinks with natural caffeine, antioxidants, and no sugar for active individuals seeking a boost. ## Related on Trend Hunter - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Superbrain Performance Beverages](https://www.trendhunter.com/trends/c4-smart-energy-drink.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Mentally Refreshing Beverages](https://www.trendhunter.com/trends/rockstar-focus.md)