# Growler Beer Caps The TapIt Cap Revolutionizes the Growler By Vasiliki Marapas | Published 2014-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tapit-cap References: [food52](http://food52.com/provisions/products/1059-tapit-cap) & [kickstarter](https://www.kickstarter.com/projects/1732077870/the-tapit-cap-the-beer-growlers-best-friend) The TapIt Cap is specially designed and equipped with a CO2 cartridge to keep beer in a growler fresh. For those who don't know, a growler is a device that's used to transport beer from craft breweries. Growlers are reusable, and thus, environmentally-friendly -- even more so than if you [recycle your bottles or cans](https://www.trendhunter.com/trends/secure-flip-sports-cap). The drawback is that [beer kept in a growler](https://www.trendhunter.com/trends/athome-beer-keg-machine) for longer than a few hours begins to grow stale and flat. The TapIt Cap keeps pressure within the growler by removing oxygen exposure from the equation. Users can drink from a valve attached at the end of the hose, allowing the beer inside to [remain carbonated, fresh and bubbly](https://www.trendhunter.com/trends/aer1-system) for days or weeks. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 14% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Co2-equipped Packaging:** Packaging designed with CO2 cartridges provide opportunities for longer shelf life of products. - **Reusable Beverage Containers:** The rise of reusable beverage containers offers eco-friendly alternatives to traditional packaging methods. - **Carbonation Preservation Technology:** Advancements in carbonation preservation technology provide opportunities for improved beverage quality and longer shelf life. ### Where This Applies - **Craft Beer:** The TapIt Cap, designed for craft beer growlers, presents opportunities for innovative packaging systems in the craft beer industry. - **Beverage Packaging:** CO2-equipped packaging and carbonation preservation technology present opportunities for innovation in the beverage packaging industry. - **Sustainability:** The reusable nature of growlers and other eco-friendly packaging options present opportunities for innovation and growth within the sustainability industry. ## Related on Trend Hunter - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Connected Hydration-Tracking Eco Caps](https://www.trendhunter.com/trends/pul-smartcap.md) - [Compact Carbonation Systems](https://www.trendhunter.com/trends/aerflo-for-hydro-flask.md) - [Tethered Carton Caps](https://www.trendhunter.com/trends/twistflip.md) - [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md) - [Sparkling Wine Preservation Devices](https://www.trendhunter.com/trends/coravin.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md) - [Beverage-Focused Dual-Chamber Widget Systems](https://www.trendhunter.com/trends/beverage-technology.md) - [Fully Recyclable Drink Caps](https://www.trendhunter.com/trends/secure-flip-sports-cap.md)