# Energy Drink Faucets mio's TAP* Instantly Turns Water into an Energy Drink By Laura McQuarrie | Published 2024-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tap References: [businesswire](https://www.businesswire.com/news/home/20240416984316/en/Kraft-Heinz%E2%80%99s-mio-Launches-TAP-First-Ever-Faucet-that-Instantly-Turns-Tap-Water-into-an-Energy-Drink) & [TAPbymio](http://TAPbymio.com)  [Kraft Heinz’s](https://www.trendhunter.com/trends/crystal-light) mio debuted its first rebrand in almost a decade and with it, a first-of-its-kind [faucet](https://www.trendhunter.com/trends/microbubbles) called TAP* that turns water into a hydrating energy drink. Although the [energy drink category](https://www.trendhunter.com/trends/monin-brilliance-energy) has surged by 71% since 2017, 55% of energy drink users experience adverse effects as a result of consuming high sugar content, artificial additives and dehydrating ingredients. mio's TAP* is intentionally simple, and as the brand describes, "You turn it on, and water comes out – on demand, whenever you need it. While that might sound unspectacular in the world of water, it’s pretty disruptive in the world of energy drinks." mio's TAP* can be integrated into any kitchen and they are available online for $159. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 98% | Activity: 96% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Energy Drink Faucets:** Introducing a convenient way to transform water into a hydrating energy drink without high sugar content or artificial additives. - **Simplified Beverage Creation:** Revolutionizing the process of making energy drinks by offering a straightforward and easy-to-use solution for consumers. - **Personalized Drink Dispensing:** Providing individuals the ability to customize their energy drink experience through an innovative faucet system that caters to their hydration needs. ### Sectors Adopting This - **Beverage Industry:** Exploring new opportunities for beverage companies to innovate and cater to health-conscious consumers seeking convenient alternatives to traditional energy drinks. - **Kitchen Appliance Sector:** Pioneering advancements in kitchen appliances by introducing multifunctional faucets that offer a unique approach to preparing beverages at home. - **Health & Wellness Market:** Unlocking potential for the health and wellness industry to address concerns related to high sugar content and artificial additives in energy drinks through innovative hydration solutions. ## Related on Trend Hunter - [Caffeine-Infused Water Enhancers](https://www.trendhunter.com/trends/mio-energy.md) - [4-In-1 Beverage Faucets](https://www.trendhunter.com/trends/aquifer-4in1-beverage-system.md) - [Ready-to-Mix Energy Hydration Beverages](https://www.trendhunter.com/trends/energy-hydration-beverage.md) - [Natural Energy Microdrinks](https://www.trendhunter.com/trends/oro.md) - [Functional Water Enhancers](https://www.trendhunter.com/trends/mio.md) - [Drink-Carbonating Beverage Appliances](https://www.trendhunter.com/trends/sodastream-mix.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md) - [Smart Water Coolers](https://www.trendhunter.com/trends/standup-20.md)