# Royal Crest Beer Packaging TAP Beer Uses a Stately Design Against a Dark Background By Jamie Danielle Munro | Published 2014-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tap-beer References: [packageinspiration](http://www.packageinspiration.com/tap-beer.html/) & [davidespinosa.co](http://www.davidespinosa.co/) The packaging design for TAP Beer features a dark background with a stately crest on the front, similar to that of a royal logo. The result is an authoritative design that is aimed towards a male demographic. The work for the identity of the beer was done by David Espinosa, who did a great job with taking a [beer label](https://www.trendhunter.com/trends/range-of-beers) and making it completely different than most designs out there. His use of orange from the coloring is also different than many [beer packages on the market](https://www.trendhunter.com/trends/peroni-nastro-azzuro), which will help it stand out from others on the shelves. While having it in a [dark bottle](https://www.trendhunter.com/trends/mekong-river) will make it difficult for drinkers to see if they need a new beer, they will at least look suave while slugging it back. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Dark Background Packaging:** Exploring the use of dark backgrounds in packaging design can create an authoritative and distinctive visual appeal. - **Stately Crest Logos:** Incorporating stately crest logos in product branding can evoke a sense of nobility and sophistication. - **Unique Color Selection:** Experimenting with unconventional color choices in packaging design can help products stand out in a crowded market. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverages industry can benefit from implementing packaging designs that exude elegance and dominance. - **Graphic Design:** The graphic design industry can explore the use of stately crest logos to create polished and sophisticated brand identities. - **Packaging Manufacturing:** The packaging manufacturing industry can capitalize on the demand for unique color selections in packaging design. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md)