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# Terrifying Reflective Car Decals
Taobao's Decals Deter Drivers from Shining Their High Beams

By Joey Haar | Published 2016-11-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/taobao
References: [mashable](http://mashable.com/2016/11/15/spooky-monster-decals-high-beam-china/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [world.taobao](https://world.taobao.com/item/524298420543.htm?spm=a312a.7700714.0.0.NfO1gR)

Not only is it annoying when an oncoming or following driver shines their high beams, but it's also dangerous, so Taobao has come up with a clever deterrent. The Chinese retailer offers reflective decals with terrifying images, the hope being that the person shining their high beams will be so rattled that they'll turn of the lights on their own.

The faces on Taobao's reflective decals usually feature female vampires from various popular eastern horror film franchises. These decals are nearly invisible during the day and totally invisible under [normal nighttime lighting](https://www.trendhunter.com/trends/night-light-projectors). However, when high beams are shining at them, they effectively reflect the light, revealing themselves to inconsiderate drivers.

To be sure, any driver will recognize that the decals aren't actually monsters. However, there's a chance that the Taobao images' uncanny natures will be enough to get drivers to turn the lights off.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Reflective Decals:** Opportunity for innovative reflective decals that deter inconsiderate drivers by reflecting light in a disruptive way.
- **Terrifying Images:** Potential for using terrifying images on reflective decals to startle and discourage drivers from using high beams.
- **Nighttime Safety:** Growing demand for nighttime safety solutions, such as reflective decals, to address the issue of blinding high beams.

### Who This Affects Most

- **Automotive Accessories:** Automotive accessory industry can explore the production and distribution of reflective decals to increase driver safety and convenience.
- **Auto Parts Manufacturing:** Opportunity for auto parts manufacturers to incorporate reflective technology into their products, including decals, to enhance nighttime safety.
- **Advertising and Promotions:** Advertising and promotions industry can utilize reflective decals as a unique and attention-grabbing marketing tool for brands and businesses.

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