# Stick-Thin Photoshopping Ralph Lauren Model Tao Okamoto was Photoshopped to be Rail Thin By Allison Love | Published 2010-06-25 | Updated 2010-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tao-okamoto References: [cocoperez](http://cocoperez.com/2010-06-25-nordstrom-photoshops-ralph-lauren-model) & [jezebel](http://jezebel.com/5572710/nordstrom-photoshops-ralph-lauren-model-tao-okamoto) The newest controversy with fashion giant Ralph Lauren is with model Tao Okamoto's photoshopped image. The model was given a seriously slender waist, one that is clearly not her own. Ralph Lauren has been known to be a bit outspoken in the past, especially with regards to his distaste for plus-sized models. This image is certainly alarming, as Tao Okamoto's waist looks like it belongs to a small child. Regardless, photoshopping has become a part of the industry -- it just needs to remain on a realistic level. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Body Positive Movement:** Disruptive innovation opportunity: Develop inclusive and diverse marketing campaigns that celebrate different body types and challenge the unrealistic beauty standards perpetuated by the fashion industry. - **Authenticity in Advertising:** Disruptive innovation opportunity: Shift towards transparent and honest advertising practices, promoting realistic portrayals of models and embracing natural beauty without excessive editing. - **Technology-driven Fashion:** Disruptive innovation opportunity: Explore innovative technologies like virtual fitting rooms or body scanning devices to enhance the online shopping experience and redefine the way fashion is perceived. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Introduce size-inclusive clothing lines that cater to a diverse range of body types, encouraging self-confidence and inclusivity in the fashion industry. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace socially responsible advertising practices that challenge unrealistic beauty standards, promoting body positivity and diversity to resonate with consumers. - **Technology and E-commerce:** Disruptive innovation opportunity: Develop advanced image recognition algorithms that can identify and flag excessive retouching in fashion imagery, promoting transparency and ethical practices in online fashion retail. ## Related on Trend Hunter - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [AI-Powered Digital Fashion Solutions](https://www.trendhunter.com/trends/pixelz-x-le-troch.md) - [AI-Powered Style Assistants](https://www.trendhunter.com/trends/ralph-lauren-ask-ralph.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Inclusive AI Trainings](https://www.trendhunter.com/trends/asics-ai.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)