# Lusty Lounging Poutraiture Male Model Tao Fernandez Poses for an Emo Spread by Greg Vaughan By Armida Ascano | Published 2010-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tao-fernandez References: [homotography.blogspot](http://homotography.blogspot.com/2010/12/tao-fernandez-by-greg-vaughan.html) & [gregvaughanstudio](http://www.gregvaughanstudio.com/) Tao Fernandez is an Argentinean model whose look is reminiscent of the [pouty menly-men actors](https://www.trendhunter.com/trends/luxury-menswear-campaign) from the past. This black and white spread of sorrow and contemplation is a perfect example of this beefcake's naturally [melancholy look](https://www.trendhunter.com/trends/jiyongkim-fw25). Shot by Greg Vaughan, Tao Fernandez seems deep in thought as he lazily lounges around his home half-dressed. The result is a perfect portfolio piece for both Vaughan and Tao Fernandez. **Implications** - This [relaxed photo shoot](https://www.trendhunter.com/trends/velvet-heat) is attractive for many consumers who are caught up in a hectic lifestyle. Due to the fast pace of contemporary society, many individuals are looking for new ways to feel a sense of escape. Providing products that give these sensations will be attractive to many buyers who need a way to break free from the constraints of everyday life. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 69% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Relaxed Portraiture:** Opportunity for brands to promote escapism through laid-back and contemplative photography. - **Male Melancholy:** Brands can appeal to consumers seeking a return to the pouty, melancholic masculinity of past eras. - **Half-dressed Men:** As society becomes more comfortable with nudity and the male form, brands can capitalize on this trend by featuring more partially clothed male models. ### Industries Being Reshaped - **Photography:** Opportunity for photographers and photo agencies to offer relaxed and melancholic shoots as a way for clients to escape. - **Fashion:** Brands can feature partially clothed male models to tap into the trend of comfort with male nudity. - **Lifestyle:** Products that promote relaxation and escapism can appeal to consumers looking for ways to break free from the constraints of a busy lifestyle. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Tropical Memory Residences](https://www.trendhunter.com/trends/casa-tao.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md)