# Hooded Editorials Tanya Dziahileva's Color-Popping 'Power Surge' in Harper's Bazaar UK By Marissa Brassfield | Published 2009-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tanya-dziahileva-power-surge-harpers-bazaar-uk References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/power-surge-tanya-dziahileva-lights-up-harpers-bazaar-uk-september/) & [harpersbazaar](http://www.harpersbazaar.co.uk/) I love a good dramatic photo shoot, and 'Power Surge' for Harper's Bazaar UK shot by Paola Kudacki and featuring Tanya Dziahileva definitely fits the bill. With [super-contoured eye makeup](https://www.trendhunter.com/trends/il-pranzo-campaign), [black hooded clothes](https://www.trendhunter.com/trends/khaotique-noir) accented with a smattering of neon and exaggerated poses, this color-popping editorial is a feast for the senses. Click through the gallery above for more images from 'Power Surge' in Harper's Bazaar UK, and keep on clicking for more [dramatic photo shoots](https://www.trendhunter.com/trends/alessandro-micheles) and Harper's Bazaar features. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 67% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Color-popping Fashion Editorials:** Opportunity for fashion brands to experiment with bright and bold colors in their photo shoots to attract consumers looking for unique and attention-grabbing fashion. - **Dramatic Makeup for Fashion Shoots:** Makeup companies can capitalize on the trend of dramatic and exaggerated eye makeup by promoting bold and unconventional makeup looks for photo shoots and events. - **Hooded Clothing in Fashion:** Designers can incorporate hooded clothing into their collections as a way to add an edgy and mysterious element to their designs. ### Who This Affects Most - **Fashion Photography:** Photographers can experiment with bold and dramatic color schemes and makeup looks to create unique and attention-grabbing editorials for fashion brands. - **Fashion Retail:** Retailers can incorporate hooded clothing and bold colors into their fashion collections to cater to consumers looking for edgy and unconventional fashion. - **Makeup Industry:** Companies in the makeup industry can promote bold and dramatic makeup looks that complement the edgy and mysterious aesthetic of hooded clothing and bright colors in fashion. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md)