# Brilliant Blindfolded Fashions The Red-Hot Tanya Dziahileva Beymen Spring 2011 Campaign By Renee Ramsarran | Published 2011-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tanya-dziahileva-beymen-spring-2011 References: [fashiongonerogue](http://fashiongonerogue.com/tanya-dziahileva-koray-birand-beymen-fall-2011-campaign/) & [beymen](http://www.beymen.com/) The Tanya Dziahileva Beymen Spring 2011 campaign showcases the season's most seductive fashions. Red takes over the shoot, featured on [crimson lips](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign), nails, dresses and overcoats. The model's golden tresses have been teased to the max by hair stylist Ali Yilanci, reminding us that [big voluminous hair](https://www.trendhunter.com/trends/contemporary-femininity) is where it's at this summer. Photographer Koray Birand captures the [seductive red styles](https://www.trendhunter.com/trends/jiyongkim-fw25) for the Tanya Dziahileva Beymen Spring 2011 campaign. **Implications** - They say that the eyes are the window to the soul, but what happens when you can't see a person's eyes? Advertisements that take on this notion leave people remembering what is really important: the featured product and not the model's face within the advertisement. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Blindfolded Advertising:** Explore innovative advertising campaigns that focus on showcasing the featured product rather than the model's face. - **Red-hot Fashion:** Discover the latest trend of incorporating bold red colors into fashion designs and accessories. - **Voluminous Hair:** Embrace the trend of big, teased hair that adds volume and glamour to summer styles. ### Where This Applies - **Fashion Advertising:** Explore opportunities in the fashion industry to create eye-catching advertising campaigns that prioritize product visibility. - **Fashion Design:** Incorporate bold red colors into fashion designs to create captivating and attention-grabbing garments. - **Hair Styling:** Offer hair styling services that specialize in creating voluminous and glamorous hair looks for clients. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)