# Real-Life Fashtography Ami Sioux's Editorials Capture the Essence of Their Subjects By TrendHead | Published 2009-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tantalizing-fashion-photography-the-brilliance-of-ami-siouxs-lens References: [thestylepress.net](http://www.thestylepress.net/2009/01/22/ami-sioux/) & [amisioux](http://www.amisioux.com/) I am a big fan of Ami Sioux's international fashion stories, which are often featured in ID Magazine and a long list of the hippest publications in the world such as Nylon, Self Service, ID, and Dazed Japan. I love the cheeky but very [feminine mood](https://www.trendhunter.com/trends/songs-of-siren) of the universes she creates through her lens. The women in her fashion stories are strong, striking and independent individuals, which I think is a pretty good representation of our sex. Ami Sioux is an American photographer who broke through as a professional photographer in in New York in the mid-90s. She is mainly known for her lovely [fashion editorials](https://www.trendhunter.com/trends/contemporary-femininity) but her work is very widely used for portraits and advertising. She's even published [her own photography book](https://www.trendhunter.com/trends/holy-ohio). Ami Sioux now lives and works in Paris where she is working on her next book project, entitled 'PARIS 48°50N 2°23E.' I would love to get my hands on that book, which will hit the bookstores in the autumn of 2009. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 57% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashion Photography Trends:** Opportunity for disruptive innovations in the use of cheeky, feminine, and empowering imagery in fashion editorials. - **International Fashion Stories:** Opportunity for disruptive innovations in creating strong, striking, and independent representations of women in fashion media. - **Book Publishing Trends:** Opportunity for disruptive innovations in the production and distribution of photography books for the fashion and art industries. ### Who This Affects Most - **Fashion Publications:** Opportunity for disruptive innovations in showcasing Ami Sioux's fashion editorials and international fashion stories. - **Photography:** Opportunity for disruptive innovations in portrait and advertising photography inspired by Ami Sioux's style. - **Bookstores:** Opportunity for disruptive innovations in the marketing and sale of photography books, particularly 'PARIS 48°50N 2°23E.' ## Related on Trend Hunter - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [AI Fashion Photoshoots](https://www.trendhunter.com/trends/glimsy-ai.md)