# Wooden Sneakers Onitsuka Tiger's Tansu Trainer By Daniel Glover | Published 2010-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tansu-shoe References: [onitsukatiger](http://www.onitsukatiger.co.uk) Sneaker brand [Onitsuka Tiger](https://www.trendhunter.com/trends/mexico-66-sd-nylon) has created the world’s first Tansu shoe - a [handcrafted wooden sneaker](https://www.trendhunter.com/trends/sashiko-gals-1) with hidden drawers inspired by the Japanese art of traditional chest-making. The execution by [Amsterdam Worldwide](https://www.trendhunter.com/trends/amsterdam-surf-association-fw26-safety) is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker. The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 24% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Wooden Footwear:** Developing shoes made from sustainable materials like wood can help reduce environmental impact. - **Traditional Art-inspired Design:** Incorporating traditional art techniques in products can appeal to customers who value cultural craftsmanship. - **Multi-functional Shoes:** Designing shoes with hidden compartments can add convenience and versatility to the product, making it more attractive to potential buyers. ### Where This Applies - **Fashion:** Innovative shoe designs can appeal to fashion-forward consumers, especially those interested in environmentally-conscious fashion choices. - **Home Decor:** Furniture pieces inspired by traditional techniques like tansu can create unique and interesting design elements in a living space. - **Tourism and Events:** Exhibiting unique products like the Tansu shoe in pop-up stores and events can generate buzz and interest in the brand, attracting potential customers. ## Related on Trend Hunter - [Japanese Upcycling Sneakers](https://www.trendhunter.com/trends/flower-mountain-reload-sneakers.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Textural Sophisticated Lifestyle Shoes](https://www.trendhunter.com/trends/mexico-66-sd-nylon.md) - [Jewel-Informed Technical Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-1.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Slender Taekwondo Minimal Sneakers](https://www.trendhunter.com/trends/taekwondo-sneaker.md) - [Trout-Inspired Textural Sneakers](https://www.trendhunter.com/trends/mocaturf.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md)