# Regency Gin Campaigns Tanqueray and Bridgerton Invite Fans to "Make It T-time" By Laura McQuarrie | Published 2022-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tanqueray-and-bridgerton References: [prnewswire](https://www.prnewswire.com/news-releases/tanqueray-and-netflixs-bridgerton-cordially-invite-you-to-make-it-t-time-301504130.html) & [Tanqueray](http://Tanqueray.com)  [Tanqueray](https://www.trendhunter.com/trends/tanqueray-n-ten) and [Bridgerton](https://www.trendhunter.com/trends/international-delight-bridgerton) are uniting to reinvent and modernize teatime as T-time. The Make it T-time collaboration celebrates the return of the hit [Netflix](https://www.trendhunter.com/trends/afternoon-tea-experience) show, and it invites fans to turn the traditional idea of teatime into fancy T-time. The campaign is kicking off with an original video content series starring Tanqueray brand partner Joe Jonas, who learns "how to become a Bridgerton" with the aid of Jonathan Bailey (who plays Anthony Bridgerton) and Bridgerton superfan and comedian Phoebe Robinson. Fans have the chance to win Bridgerton-inspired experiences by sharing how they #makeitTtime with an original photo or video that depicts the best way of dancing, dressing, and drinking for T-time. Exclusive experiences include The Queen's Ball in NYC, a curated watch party complete with Regency-era décor, or a live oil painting session with friends. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 15% | Activity: 57% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Reinventing Tradition:** This trend shows an opportunity for companies to take traditional concepts and update them for modern audiences through partnerships with popular media. - **Social Media Influencer Campaigns:** This trend presents an opportunity for brands to leverage social media platforms such as Instagram to increase brand awareness and engage with their customers. - **Branded Experiences:** This trend highlights the potential for brands to enhance consumer engagement and loyalty by offering exclusive branded experiences as part of their marketing campaigns. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of reinventing traditional concepts to appeal to modern consumers by partnering with entertainment media to create unique experiences. - **Entertainment:** The entertainment industry can leverage this trend by collaborating with brands to create unique experiences for fans of their media properties. - **Event Planning:** This trend shows opportunities for event planning companies to create branded experiences that capitalize on the collaboration between popular media and brands. ## Related on Trend Hunter - [Design-Forward Gin Partnerships](https://www.trendhunter.com/trends/tanqueray-n-ten.md) - [Timeless Gin Campaigns](https://www.trendhunter.com/trends/classic-or-nothing.md) - [Regency-Themed Tea Experiences](https://www.trendhunter.com/trends/afternoon-tea-experience.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [At-Home Cocktail Campaigns](https://www.trendhunter.com/trends/many-evenings-in.md) - [Month-Long Martini Events](https://www.trendhunter.com/trends/fancy-hour.md) - [Influencer-Crafted Gin Cocktails](https://www.trendhunter.com/trends/tanqueray-gin-holiday.md) - [Exclusive Cocktail Kits](https://www.trendhunter.com/trends/tanqueray-alessi-cocktail-kit.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md)