# Self-Tanning Face Wipes Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin By Laura McQuarrie | Published 2017-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tanning-towelettes References: [hellogiggles](http://hellogiggles.com/20-items-to-pack-for-your-ultimate-coachella-beauty-survival-kit/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [tartecosmetics](http://tartecosmetics.com/tarte-item-Brazilliance-self-tanning-face-towelettes) Self-tanning products come in many forms, including lotions and sprays, but [Tarte Cosmetics](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask) makes sets of tanning towelettes for the face that add a bronze color to the skin with wipes. The Brazilliance tanning towelettes for the face offer a convenient way to apply Tarte Cosmetics' Brazilliance formula, which is also offered in the form of a lotion tube with a mitt applicator. The hypoallergenic, dermatologist-tested and vegan-friendly [self-tanning towelettes](https://www.trendhunter.com/trends/sunless-tanning-products) are sold in sets of five that are individually wrapped for a single use. As well as helping to add a [gradual natural glow](https://www.trendhunter.com/trends/gradual-selftanning-mousse) to the skin, these skincare-infused tanning wipes nourish the face with beneficial ingredients like antioxidant-rich Vitamin E and maracuja, which is rich in essential fatty acids. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Convenient Self-tan Wipes:** The popularity of self-tanning towelettes offers opportunities for brands to develop portable and easy-to-use tanning products. - **Skincare-infused Tanning Products:** The trend of adding skincare benefits to self-tanning products presents an opportunity for brands to bring more value to consumers in a single product. - **Vegan-friendly Tanning Products:** More consumers are seeking vegan-friendly beauty products, presenting an opportunity for tanning brands to target this growing market. ### Where This Applies - **Beauty Industry:** As self-tanning products become more popular, the beauty industry can take advantage of this trend by developing innovative formulations and convenient packaging. - **Travel Industry:** The convenience of self-tanning wipes makes them a great option for travelers, presenting an opportunity for the travel industry to partner with tanning brands. - **Sustainable Beauty Industry:** With more consumers seeking vegan-friendly and sustainable beauty products, the sustainable beauty industry has an opportunity to develop eco-friendly self-tanning alternatives. ## Related on Trend Hunter - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Sunless Tanning Solutions](https://www.trendhunter.com/trends/glow-pad.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Bronzing Glow Kits](https://www.trendhunter.com/trends/bronzed-glow-kit.md)