# Express Tanning Serums This Facial Tanning Serum Leverages 20-Minute Tanning Technology By Laura McQuarrie | Published 2021-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tanning-serums References: [newbeauty](https://www.newbeauty.com/new-skin-care-products-may-2021/3) & [jamesreadtan](https://www.jamesreadtan.com/glow-20-facial-tanning-serum.html) The Glow20 Facial Tanning Serum is the first of its kind to combine 20-minute tanning technology with encapsulated Vitamin C, hyaluronic acid, aloe vera and Vitamin E. The [colorless, mess-free formula](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan) is designed to be easy to apply, and the results it offers can be customized by leaving the product on for longer durations. Achieving a light glow is as easy as allowing the product to develop for 20 minutes, and a deeper bronze color can be achieved by leaving the product on for 90 minutes. The [facial tanning serum](https://www.trendhunter.com/trends/indie-lees-bronzing-drops) from [James Read](https://www.trendhunter.com/trends/peter-james) is hydrating, brightening, softening and skin-soothing, and it continues to work even after the serum has been washed away for lasting results. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **20-minute Tanning Technology:** Opportunities to develop new tanning products with faster application times - **Encapsulated Skin Enhancing Ingredients:** Opportunities to develop products that combine tanning with skin-care benefits - **Customizable Tanning Results:** Opportunities to develop products that offer users the ability to tailor their tanning experience ### Who This Affects Most - **Beauty and Personal Care:** Potential for beauty companies to leverage encapsulated ingredients and technology to create the next generation of tanning products - **Wellness:** Opportunities to create tanning products that offer additional health and wellness benefits beyond just tanning agents - **Consumer Goods:** Opportunities to develop customizable tanning solutions for the at-home market ## Related on Trend Hunter - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Sunless Tanning Solutions](https://www.trendhunter.com/trends/glow-pad.md) - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md)