# Hydrating Tanning Serums Isle of Paradise's Hyglo Self-Tan Serum is Mixed with Hyaluronic Acid By Laura McQuarrie | Published 2020-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tanning-serum References: [popsugar](https://www.popsugar.com/beauty/best-skincare-products-july-2020-47588191?stream_view=1#photo-47588877) & [qvc](https://www.qvc.com/Isle-of-Paradise-HYGLO-Self-Tan-Face-%26-Body-Serum-Kit.product.A382654.html?sc=SRCH&irgwc=1&ref=IR&clickid=yChQzIQTAxyOTZw0TWXZ0S3wUkiU72UTSUpJz00&cm_mmc=impactradius-_-Content-_-10078-_-sid_popsugar.com&cm_mmca2=565130&cm_mmca9=yChQzIQTAxyOTZw0TWXZ0S3wUkiU72UTSUpJz00&cm_mmca10=Online%20Tracking%20Link&cm_mmca11=Skimbit%20Ltd.&TZ=EST) [Isle of Paradise](https://www.trendhunter.com/trends/self-tan-drops) is adding to its innovative range of tanning mousses, water and drops with an all-new ultra-hydrating [tanning serum](https://www.trendhunter.com/trends/serum-tanner) that's mixed with hyaluronic acid. While hyaluronic acid is a hero skincare ingredient that's commonly included in serums and now even plenty of makeup products, the Hyglo Self-Tan Face & Body Serum offers a simple way to nourish the skin and create a natural-looking glow. The Isle of Paradise HYGLO Self-Tanning set is designed to create a gradual tan that creates a healthy-looking finish, all while leaving skin feeling plump, bright and dewy, unlike some self-tanning solutions that dry tacky or sticky. Both the body and face products are packaged with mess-free droppers, so that the desired amount of color is easy to customize. Image Credit: Isle of Paradise ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 20% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hydrating Tanning Serums:** Using hyaluronic acid in tanning serums to provide hydration and a natural-looking glow. - **Gradual Tan Formulations:** Creating self-tanning solutions that offer a gradual and customizable color for a healthier finish. - **Mess-free Packaging:** Designing tanning products with dropper packaging for easy customization and application. ### Industries Being Reshaped - **Skincare:** Incorporating hyaluronic acid in tanning products to provide skincare benefits. - **Beauty:** Developing gradual tan formulations to meet the demand for natural-looking and customizable tanning options. - **Packaging:** Innovating mess-free dropper packaging for easier application and customization of tanning products. ## Related on Trend Hunter - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md) - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md)