# Tanning Funeral Pranks This Campaign Reveals the Dangers of Indoor Tanning and Health By Laura McQuarrie | Published 2015-02-03 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/tanning-and-health References: [freekillertan](http://www.freekillertan.com/) & [molliesfund.org](http://molliesfund.org/) As desirable as it is to look as though you've just spent the day lounging at the beach, [indoor tanning](https://www.trendhunter.com/trends/tan-on-the-run) and health is an issue that is continually ignored in the pursuit of beauty. In order to raise awareness that a single tanning session increases risk of melanoma by 20%—a [skin cancer](https://www.trendhunter.com/trends/sun-care-campaign) that claims the lives of 10,000 Americans each year—this stunt was set up, promising people a 'Free Killer Tan.' In the cold of winter, a fake tan shop was set up in Manhattan, where people were tempted into thinking they could go in for a quick bronze. Instead of being greeted by the regular setup, the room was set up with a tanning bed coffin and people attending a mock funeral for the would-be tanner. The awareness-raising campaign comes from Mollie’s Fund, a NFP [melanoma awareness](https://www.trendhunter.com/trends/pick-up-your-poop) organization. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Indoor Tanning Risks:** Opportunity for disruptive innovation in developing alternative self-tanning methods - **Melanoma Awareness:** Opportunity for disruptive innovation in creating innovative educational campaigns about skin cancer risks - **Health-conscious Beauty:** Opportunity for disruptive innovation in promoting natural skincare and beauty products without harmful ingredients ### Who This Affects Most - **Beauty & Wellness:** Opportunity for disruptive innovation in creating safe and healthy alternatives to indoor tanning methods - **Healthcare:** Opportunity for disruptive innovation in developing advanced technologies for early detection and treatment of melanoma - **Advertising & Marketing:** Opportunity for disruptive innovation in creating impactful and attention-grabbing campaigns to raise awareness about health risks ## Related on Trend Hunter - [Life-Saving Nail Stickers](https://www.trendhunter.com/trends/beauty-spotters.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [Sun Safety Beach Takeovers](https://www.trendhunter.com/trends/miami-beach-takeover.md) - [Sun Awareness Campaigns](https://www.trendhunter.com/trends/canadian-dermatology-association.md) - [Sun Safety Movements](https://www.trendhunter.com/trends/burn-lines.md) - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md)