# Limited Technical Outdoorsy Clothing nanamica Joins Tanner Goods on a Durable Capsule By Amy Duong | Published 2021-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tanner-good References: [hypebeast](https://hypebeast.com/2021/4/tanner-goods-mazama-nanamica-15th-anniversary-capsule-collaboration) nanamica works in collaboration with [Tanner Goods](https://www.trendhunter.com/trends/ruroc-chrome-snow-helmet) to celebrate its [15th anniversary](https://www.trendhunter.com/trends/nylon-capsule). The two honor the milestone with a collection full of GORE-TEX items topped off with some limited edition tableware designs. The exclusive collection includes a lightweight jacket and hat that is made with the [GORE-TEX lining](https://www.trendhunter.com/trends/fjallraven-and-goretex) and cotton materials. Both of these items are offered in indigo hues and have tonal panels for a slight contrast. The pieces are designed to match pouches that are made from Japanese Konbu materials. This contrasts the bespoke leather by Tanner on the same tonal cotton. The classic mug by Mazama is reimagined by nanamica with the traditional craftsmanship of the ceramic materials for a custom Yunomi cup. Image Credit: nanamica ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Capsules:** Collaborations between established outdoor clothing brands present opportunities for limited edition capsule collections featuring cutting-edge materials and innovative designs. - **GORE-TEX Integration:** Incorporating GORE-TEX technology into lightweight and durable outdoor clothing offers opportunities for technical advancements in outdoor apparel design. - **Sustainable Materials:** Increasing the use of sustainable materials such as Japanese Konbu and ceramic in outdoor clothing and accessories presents opportunities for eco-friendly and innovative outdoor apparel design. ### Sectors Adopting This - **Outdoor Apparel:** The outdoor apparel industry can benefit from collaborations between brands, GORE-TEX integration, and increasing the use of sustainable materials in clothing and accessories. - **Technical Textiles:** Advancements in GORE-TEX technology and the use of sustainable materials present opportunities for innovation in the technical textiles industry. - **Ceramics and Tableware:** The ceramics and tableware industry can explore opportunities for collaboration and innovation with outdoor clothing and accessories companies such as the custom Yunomi cup by nanamica. ## Related on Trend Hunter - [Celebratory Outdoor Gear Collections](https://www.trendhunter.com/trends/nanga-30th-anniversary-collection.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Collaborative Durable Fashion Capsules](https://www.trendhunter.com/trends/and-wander-4.md) - [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md) - [Tactical Camping Outdoor Collection](https://www.trendhunter.com/trends/helinox-capsule.md) - [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md)