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# Chromatically Tanned Editorials
Manuscript Magazine's Mr. Sandman Fashion Story is Sun-Kissed

By Jana Pijak | Published 2014-09-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tanned-editorial
References: [fuckingyoung.es](http://fuckingyoung.es/mr-sandman/) & [manuscriptdaily](http://www.manuscriptdaily.com/)

Harry Goodwins stars in "Mr. Sandman", an overly tanned editorial for the pages of Manuscript magazine. The dynamic image series is captured by photographer Troyt Coburn's lens and features sun-kissed imagery and a gorgeous beach backdrop.

Styling for Manuscripts Magazine's "Mr. Sandman" exclusive is courtesy of Jolyon Mason who dresses her muse, Priscillas face Harry in a range of [luxe designer pieces](https://www.trendhunter.com/trends/soft-touch-by-bugatchi).

His fashions include looks from Burberry, Maison Martin Margiela and Emporio Armani among other covetable brand names. Overall, this overly tanned editorial highlights chromatic imagery and a range of [elegant beachwear essentials](https://www.trendhunter.com/trends/golden-hour-getaway-collection) that are fit for the modern gentleman. Its model star is effortlessly elegant and dons a bronzed look that is dramatically sunkissed and reflective of some serious time spent in the sun.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 59% | Activity: 41% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Chromatic Imagery:** The 'Mr. Sandman' editorial highlights the use of chromatic imagery, suggesting an opportunity for brands to explore vibrant and eye-catching visuals in their marketing campaigns.
- **Beachwear Essentials:** The fashion story showcases a range of elegant beachwear essentials, presenting a disruptive innovation opportunity for companies to create stylish and functional swimwear and accessories that cater to the modern gentleman.
- **Sun-kissed Aesthetic:** The sun-kissed aesthetic portrayed in 'Mr. Sandman' offers a chance for beauty and skincare brands to develop products that enhance and maintain a natural sunkissed glow.

### Industries Being Reshaped

- **Fashion:** The 'Mr. Sandman' editorial underscores trends in men's fashion, highlighting opportunities for apparel brands to create stylish beachwear for modern gentlemen.
- **Advertising and Marketing:** The use of chromatic imagery in 'Mr. Sandman' suggests opportunities for advertising and marketing agencies to explore visually striking and attention-grabbing campaigns.
- **Beauty and Skincare:** The sun-kissed aesthetic featured in 'Mr. Sandman' presents opportunities for beauty and skincare companies to develop products that help individuals achieve and maintain a natural and healthy tan.

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- [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)
