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# Cigarette Packages For Books
TankBooks Look Like Smokes

By Trend Huntress | Published 2007-08-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tankbooks-chic-lit-in-a-pack-of-smokes
References: [tankmagazine](http://www.tankmagazine.com/tankbooks/)

[Stocking stuffer ideas](https://www.trendhunter.com/trends/gift-of-weed) are coming in early this year. A new book series by UK creative group [Tank](https://www.trendhunter.com/trends/tank-series), is designed to look like a pack of cigarettes. Classics like Conrad's *Heart of Darkness*, Kafka's *The Metamorphosis*, and Stevenson's *Dr. Jekyll and Mr. Hyde* are some of the first in the collection by Tankbooks. The condensed books are packaged in traditional flip-top boxes, wrapped in foil and sealed in cellophane.

**Implications** - These adorable packages may look like a health hazard, but really this is just [clever marketing](https://www.trendhunter.com/trends/the-book-of-money). For anyone looking to read some classics in style, check out the TankBook collection and you'll find just what you're looking for!

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 13% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Clever Packaging:** Utilizing unconventional packaging designs to enhance product appeal and create a unique consumer experience.
- **Nostalgia Marketing:** Eliciting feelings of nostalgia through product design and packaging to attract consumers seeking sentimental connections.
- **Unique Stocking Stuffers:** Creating novelty gift items that stand out from traditional stocking stuffer options, providing a memorable and distinctive gifting experience.

### Industries Being Reshaped

- **Publishing:** Exploring innovative packaging concepts for books, such as TankBooks' cigarette-inspired design, to attract readers and add a unique selling proposition.
- **Marketing and Advertising:** Leveraging unconventional packaging designs like TankBooks' cigarette packages for books to create buzz and generate consumer interest through creative campaigns.
- **Gift and Novelty Items:** Developing unique and eye-catching stocking stuffer options inspired by TankBooks' clever packaging, appealing to consumers looking for distinctive gift choices.

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