# Gearhead Coffee Cups The 'Tank Up' Mug Fills Like a Fuel Gauge and Blushes Like Mercury By Amelia Roblin | Published 2010-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tank-up-mug References: [neatorama](http://www.neatorama.com/2010/09/30/tank-up-coffee-mug/) & [neatoshop](http://www.neatoshop.com/product/Tank-Up-Coffee-Mug) This [8 oz coffee cup](https://www.trendhunter.com/trends/pinch-hold) called the 'Tank Up' Mug will get you in the tank's-half-full mentality. With a mug that looks to be constantly requesting replenishment, you'll be able to work for that extra mile once you fuel up on more caffeine. At risk of describing the 'Tank Up' Mug as a simple drinking vessel with a quantitative gauge, it should be noted that [heat-sensitive printing technology](https://www.trendhunter.com/trends/alessi-buri-tumbler) is used that flushes the meter red according to the [temperature of your tea](https://www.trendhunter.com/trends/cuptone-teacup). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Heat-sensitive Printing Technology:** Opportunity to incorporate heat-sensitive printing technology into various products to create interactive and engaging experiences. - **Novelty Coffee Cups:** Opportunity to design and market novelty coffee cups that bring fun and uniqueness to the coffee drinking experience. - **Visualizing Beverage Consumption:** Opportunity to develop products that visually represent the level of beverage consumption to encourage mindful drinking habits. ### Industries Being Reshaped - **Printing Industry:** Printing companies could utilize heat-sensitive printing technology in their products to offer new and customizable features. - **Giftware Industry:** Giftware companies can create and sell novelty coffee cups as unique gift items or collectibles. - **Beverage Industry:** Beverage companies can explore visualizing beverage consumption in their packaging or marketing materials to promote conscious drinking. ## Related on Trend Hunter - [Smart Temperature Control Mugs](https://www.trendhunter.com/trends/smart-temperature-control-technology.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Magnetic Battery Heated Mugs](https://www.trendhunter.com/trends/smart-coffee-mug.md) - [Heated Espresso-Sized Coffee Cups](https://www.trendhunter.com/trends/heated-espresso-cup.md) - [Connected Temperature-Controlled Mugs](https://www.trendhunter.com/trends/cera-m14-mug.md) - [Capacious Heated Coffee Tumblers](https://www.trendhunter.com/trends/ember-tumbler.md) - [Temperature Control Smart Mugs](https://www.trendhunter.com/trends/temperature-control-smart-mug.md) - [Ultra-Heavy Mugs](https://www.trendhunter.com/trends/oceanus-brass-tankard.md) - [App-Controlled Coffee Mugs](https://www.trendhunter.com/trends/greatic.md)