# Eccentrically Minimalist Fashion The Tank Magazine Spring 2013 Editorial Stars Kirsi Pyrhonen By Meghan Young | Published 2013-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tank-magazine-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/kirsi-pyrhonen-by-jeff-hahn-for-tank-magazine-spring-2013/) & [tankmagazine](http://tankmagazine.com/) The fashion featured throughout the Tank Magazine Spring 2013 editorial may be [minimalist](https://www.trendhunter.com/trends/nike-x-sacai), but it certainly isn't short on eccentricity. First of all, there are hints of inspiration found throughout the photoshoot. The flat platform shoes and tabi split-toe socks has an obvious Eastern vibe while the blunt hair and stoic expressions appear very strict and futuristic. A blend of various influences, the editorial will speak to many for different reasons. Lensed by photographer Jeff Hahn with set design by Sam Overs and Leo Bruno Todd, the Tank Magazine Spring 2013 editorial stars model Kirsi Pyrhonen. The Finnish beauty was outfitted in [structured jumpsuits, jackets and dresses](https://www.trendhunter.com/trends/studio-nicholson-fw25) by stylist Nobuko Tannawa. Hairstylist Mari Ohashi and makeup artist Clara O’Shea complemented the looks with a red pout, nude cheeks and bone-straight locks. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Eccentric Fashion:** There is an opportunity for disruptive innovation in the fashion industry by creating clothing that combines minimalism with eccentricity. - **Eastern-inspired Fashion:** The Eastern vibe in the Tank Magazine editorial presents opportunities for creating disruptive innovations in the fashion industry by incorporating Eastern design elements into clothing. - **Futuristic Fashion:** The futuristic elements in the Tank Magazine editorial open up opportunities for disruptive innovation by designing clothing that embraces a strict and futuristic aesthetic. ### Who This Affects Most - **Fashion:** The fashion industry could explore disruptive innovation by merging minimalist and eccentric fashion styles. - **Photography:** The Tank Magazine editorial showcases the artistic possibilities for disruptive innovation in photography by blending various influences and capturing distinctive fashion moments. - **Beauty:** Beauty industry professionals can find opportunities for disruptive innovation by creating makeup and hairstyling looks that complement the eccentric fashion styles seen in the Tank Magazine editorial. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)