# Frolicsome Fashion Blogger Features Hanneli Mustaparta Hangs with Tank Magazine Spring 2012 By Rebecca Byers | Published 2012-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tank-magazine-spring-2012 References: [fashnberry](http://fashnberry.com/editorials/hanneli-mustaparta-by-jason-nocito-for-tank-spring-2012/) & [tankmagazine](http://tankmagazine.com/) Norwegian photographer and fashion blogger Hanneli Mustaparta plays model for the Tank Magazine Spring 2012 issue in an eclectic, [free-spirited shoot](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Hanneli Mustaparta, a former model and current [Vogue](https://www.trendhunter.com/trends/forever-care) contributer, is featured in the hip shoot, officially titled 'Hanging with Hanneli,' which includes several patterned onesies and a black and floral-printed suit. Hanneli is also featured in a bright yellow dress with an enormous train, nude espadrilles, sporty aquatic wear, [denim overalls](https://www.trendhunter.com/trends/hh118389225-2), studded black leather wedges and patent leather oxford shoes. The playful and chic shoot was lensed by photographer Jason Nocito and styled by Aya Kanai for Tank Magazine, a British fashion publication. The Tank Magazine Spring 2012 issue features model Imogen Poots on the cover in a shoot by photographer Hilary Walsh. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 54% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Bloggers as Models:** Disruptive innovation opportunity: Collaborating with fashion bloggers to model outfits and create eclectic and free-spirited photo shoots for fashion publications. - **Bold and Patterned Clothing:** Disruptive innovation opportunity: Creating stylish and daring outfits with bold patterns and bright colors that catch the attention of fashion bloggers and readers alike. - **Mixing High and Low Fashion:** Disruptive innovation opportunity: Mixing high-end designer pieces with affordable and accessible clothing to create unique and trendy outfits that appeal to a wider audience. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Creating playful, bold, and eclectic fashion shoots that break away from traditional norms and feature fashion bloggers as models. - **Fashion Blogging:** Disruptive innovation opportunity: Collaborating with fashion publications to model outfits and create eye-catching photo shoots that elevate the blogger's online presence and influence. - **Fashion Publishing:** Disruptive innovation opportunity: Featuring eclectic and free-spirited fashion shoots that mix high-end and affordable clothing to appeal to a wider audience and break away from traditional fashion norms. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)