# Feminine Function-Focused Sandals Nike's New Tanjun Sandals Have Thick Straps That Ensure Comfort By Riley von Niessen | Published 2017-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tanjun-sandals References: [hypebae](https://hypebae.com/2017/6/nike-tanjun-sandal-pink-black) & [store.united-arrows.co.jp](http://store.united-arrows.co.jp/maintenance/message.html) Consumers who are interested in summer footwear that puts functionality first are likely to see the value of [Nike's](https://www.trendhunter.com/trends/nike-jordan-roam) Tanjun Sandals, which have thick straps and athletic souls to provide wearers with long-lasting support and comfort. The Tanjun Sandals are currently only available in women's sizes, which are offered in two colorways: one that's a bright hue of bubblegum pink, and another that's pure black. Both versions feature Nike's branding in large white lettering on the front of one of the straps, adding a statement element to the Tanjun Sandals and supplying them with a more modern aesthetic. Those interested in picking up a pair of the Tanjun Sandals can find them from retailers like BEAUTY & YOUTH. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Function-focused Footwear:** Opportunity to innovate and create more supportive and comfortable functional footwear for men and children. - **Branded Statement Sandals:** Opportunity to create novelty sandals that feature bold branding and a more contemporary aesthetic. - **Gender-specific Shoe Offerings:** Opportunity to expand gender-specific offerings for both shoe types and similar products like sandals. ### Industries Being Reshaped - **Footwear Manufacturing:** Innovative footwear design and engineering opportunities for increased support and comfort. - **Athletic Apparel Retail:** Opportunities for expansion of gender-specific offerings in athletic apparel and footwear. - **Fashion Retail:** Opportunity to capitalize on branded statement pieces that blend fashion with functionality. ## Related on Trend Hunter - [Lifestyle Foam-Based Sandals](https://www.trendhunter.com/trends/new-balance-sandal.md) - [Neutral Urban Summer Sandals](https://www.trendhunter.com/trends/shinjuku-sandal.md) - [Versatile Handmade Sandals](https://www.trendhunter.com/trends/handmade-sandals.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Hybrid Sneaker-Inspired Slides](https://www.trendhunter.com/trends/nike-jordan-roam.md) - [Denim Cut-Out Sneakers](https://www.trendhunter.com/trends/air-max-koko.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Comfort-Focused Fashion Slides](https://www.trendhunter.com/trends/gen-n-project.md) - [Dynamic Chunky Branded Sandals](https://www.trendhunter.com/trends/adilette-22-xlg.md)