# Fruit-Forward Bottled Sodas Tango Launches Two New Ice Blast Flavors in Bottled Format By Kanesa D | Published 2024-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tango References: [grocerygazette](https://www.grocerygazette.co.uk/2024/04/17/tango-ice-blast-flavours/) & [lovetangoiceblast](https://www.lovetangoiceblast.com/)  Tango is set to introduce its popular Ice Blast flavors in an exciting new format aimed at captivating the attention of Gen Z consumers. Starting on April 22nd, Tango will unveil the Raspberry Blast and Cherry Blast flavors in a limited-edition ready-to-drink format. This move builds on Tango's recent product launches, including Tango [Berry Peachy](https://www.trendhunter.com/trends/tango-paradise-punch) and [Paradise Punch](https://www.trendhunter.com/trends/paradise-punch), which have resonated well with consumers. Additionally, Tango's introduction of sugar-free options like [Tango Mango](https://www.trendhunter.com/trends/tango-mango) reflects the brand's commitment to meeting the evolving preferences of health-conscious consumers. These flavors will be exclusively available in convenient 500ml on-the-go bottles through the convenience channel, with a suggested retail price of £1.99. “The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format," said Britvic retail commercial director Ben Parker. Image Credit: Tango ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 53% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Gen Z-focused Flavor Launches:** Introduction of Raspberry Blast and Cherry Blast flavors in bottled format to engage Gen Z consumers. - **Sugar-free Innovation Expansion:** Launch of Tango Mango reflects brand's commitment to health-conscious consumers with sugar-free options. - **Convenience Channel Product Exclusivity:** Exclusive availability of Tango Ice Blast flavors in 500ml on-the-go bottles through the convenience channel. ### Where This Applies - **Beverage Manufacturing:** Opportunity for beverage manufacturers to innovate by introducing new flavors in ready-to-drink formats geared towards specific consumer segments. - **Food Retail:** Potential for food retailers to capitalize on the growing demand for convenient, ready-to-drink beverage options like Tango's Ice Blast flavors. - **Health and Wellness:** Space for health and wellness industry players to develop sugar-free alternatives like Tango Mango to cater to the shifting preferences of health-conscious consumers. ## Related on Trend Hunter - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Sugar-Free Strawberry Soda Ranges](https://www.trendhunter.com/trends/tango-strawberry-smash.md) - [Zingy Soda Refreshment Flavors](https://www.trendhunter.com/trends/tango-paradise-punch.md) - [Bodacious Soda Ranges](https://www.trendhunter.com/trends/tango-zerod.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Fruity Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-apple-sugarfree.md) - [Cheeky Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-zerod-thirst-trap.md) - [Frosty Refreshment Soda Flavors](https://www.trendhunter.com/trends/irnbru-xtra.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md)